A few days ago the first study on the use of Twitter users in Latin America was published. This study was conducted over a three week period using online questionnaires. The study was based on a sample of 1,756 cases.
This recent study of the digital marketing company ComScore revealed that the use of Twitter has grown extensively worldwide and Latin America stands out as the fastest growing region in the world.
Of the 93 million Twitter users in the world, 15 million are from Latin America.
Let’s explore this data a little more in depth.