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Top 7 Things to Expect From a Search Marketing Agency

Search is evolving and you need to improve your Search Engine Marketing programs to keep up with competition and demand.  Here are seven points that you should analyze about your SEM agency to be sure they can properly address your needs.  Also, remember to always look beyond the sales pitch as many agencies have polished the sales pitch to reflect what you want to hear as opposed to what they truly offer.

1. Professional and speedy customer service.

Real-time communication is here. Make use of it.

2. Knowledge of the client’s target market.

I [the client] expect you to be knowledgeable in my market area. If you are not, then talk to me more often.

3. Being pro-active and flexible in your strategy.

Don’t wait for me [the client] to tell you that a keyword is flying off the handle and spending too much. Monitor the performance and come to me with ideas and data. Don’t just read reports to me. That’s boring and I don’t care about your super-duper targeting techniques. I would care more if you tell me whether we are reaching and surpassing our business objectives.

4. API connectivity.

There is just no way around it. I believe there is not business case that can support not having Google API connectivity for your app, is there?

5. Thought leadership.

I am hiring you to teach me and educate me so that we can have interesting conversations on how to use the channel more efficiently. Yes, I do realize that a lot of times I [the client] seem rather obsessive about minute things but the reason is that I am trying to learn and this is all new to me. I need you [the agency] to show me the way and to be a leader not only with my campaign but within the search engine marketing field.

In some cases, your client might be years behind the market leaders in terms of knowledge and experience, but if you apply resources, hard work and a well thought out strategy, your clients should be able to catch up pretty quickly to the market leaders.

6. Global presence.

An increasingly important point is to have true global knowledge and presence. Large companies are going to demand that you have a presence wherever they are. If your company is not lean and flexible enough to adapt to these demands quickly, you might see your client target pool shrinking.

7. Be creative.

If you want your company to be a great company, allow your people to be creative, to think out of the box and to stay ahead of the market so that you can beat competitors. Search Engine Marketing is a data-driven field and encouraging and practicing creativity can be challenging. However, you have the blessing of data which allows you to test your creativity and realize whether you are right or wrong very quickly. Although data is comforting, you need to make sure you are looking at the right data. Teach the rules and then break them.

That’s the beauty of SEM.  It not only it levels the playing field, but if you apply a disciplined approach to innovation, a boost in performance will follow.

Posted in Search Engine Marketing.

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Understanding Cloud Computing and How it will Change Business as we know it.

Here is a quick overview of the sessions at CloudCamp in San Francisco.  The sessions were lead by Dave Nielsen of PlatformD. This summary addresses the basics of cloud computing as well as the business value and the implications on current business assumptions. There are major implications to the business models of many industries.

From my point of view, Cloud computing will do for applications and websites what social networks are doing for people and brands. The social networking value, when applied to businesses via Cloud Computing, is exponential.

Business implications of Cloud Computing:

  • Utility 2.0 (using cloud computing) is a huge departure from Utility 1.0 where you provision your own environment
  • Virtualization is a big enabler of Cloud Computing
  • Look for a big land-locked demand for a service and unleash it with Cloud Computing
  • SaaS: Only an account sign up is required to use the service. Examples:Yahoo! Mail, ebay, flickr.
  • PaaS: Platform as a Service: Making implementation for apps targeting similar platforms MUCH simpler. It targets niche markets making them very efficient and easy to deploy. The problem is that if you have existing code (C, C++) wil not work in PaaS. You might need to go IaaS. Examples of PaaS: AppEngine, Force.com
  • IaaS: Infrastructure as a Service: You have your instance of OS that meets your requirements. No network latency. AWS, GoGrid, Mosso.
  • Hadoop: Game changing for number crunchers and large web apps
  • Cloud computing is a technology and operational leap
  • IaaS: Mostly used by IT people
  • PaaS: Mostly used by developers
  • SaaS: Mostly by business users

Real life examples of Cloud Computing

  • Use case: Building a Web App. Not serious about infrastructure and architecture yet at the beginning. At this stage the cloud is not for you 
  • If you only need one server, you shouldn’t be using the cloud (One blog can cost you a 700% idiot tax in the cloud)
  • Cloud computing: Bridging the gap between super expensive service companies that set up data centers and the sole server setup. Addresses mid-tier market where people want to build scalable applications without the upfront cost of the past
  • Michael from Microsoft: Web hosting model is a commodity competing in price while cloud computing is not. That’s the reason why cloud computing services are able to charge you the 700% idiot tax. 
  • Application use case: When the application gets enough traffic, then the needs are different and the cost of downtime or slow load times is bigger. 
  • Dynamic Data in Social networks in the cloud. All this information needs to be available instantly which creates a challenging scalability issue. How do Social Networks address the issues? 
    • MemCache for serving data. Makes it less costly to serve page. 
    • Two primary modes to storing data in the cloud. 
      1. Consistent (Primary storage of data is one single primary store and DB always knows the latest information. Transactional). Fighting for access to a value that might be changing faster than it can be committed.
      2. Eventually consistent. Multiple DB that store information. One stores updates but never used for reads and it pushes copies to read-only databases. Not ideal but cost efficient
    • Number crunching: The most efficient way to crunch is not to do it ins  single database instance but to take your code and push it into the data and let it crunch the data. Hadoop manages most of this process. At the core, Hadoop maps the set of data into small pieces and reduces the computing time. Once al the pieces are computed then it maps it back to the original state.
    • The issue is how to get the data into the Cloud.
    • Google is traveling with the data across the country to transfer it because it is cheaper.
    • Real issue is not in the computing power but in the hard-drive performance

How do you get redundancy?

  • Achieving 5 nines is difficult (requires geographic separation)
  • At this point you can count in 3-nines for SLA
  • Most products are still on beta
  • 5-nines = downtime of 5 minutes a year
  • Even though a cloud vendor might not be SLA of 5-nines, you can code your app to creat 5-nines for yourself
  • Games: Copy files to go-grid. Store pointers to those files in the DB and if one fails then you flip a switch and start serving files from the other cloud vendor.
  • Access to HW very quickly. 
  • Automated procedure to replication on top of “disposable” HW
  • Benefits of redundancy: Scale instantly across the world. If one goes down then you can redirect traffic to other locations

How do you manage your procedure without face-to-face meetings?

  • VLC and VNC
  • Create a secure whiteboard and standing meetings
  • Skype: 20% is text 80% is body language and it is very helpful
  • One CTO would fly twice a month to check in with outsourced team

Posted in Technology.

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Wordcamp San Francisco: Geek 2.0 and Highlights of Tim Ferris and Tara Hunt’s Talks

Here are some points that I thought are relevant and useful to the state of corporate marketing and the folks that are driving the innovation behind it. The Geek 2.0 and its Marketer 2.0 equivalent.  Dressed in an informal business attire, internet and business savvy, plugged into the community, relevant, influential and interacting in a two-way conversation with the client.  Tim and Tara did a fantastic job at highlighting the trends that will dominate life and marketing now and in the future. 

Geek 2.0

Tim Ferris:

  • Slinkset: Create your own social news site in seconds
  • Tucker Max
  • Passion beats polling and focus groups.
  • The critical minority is the laudest – so stick to your guns and don’t pay too much attention to the nai sayers.

Tara Hunt:

  • The Whuffie Factor Great resource for learning about social media
  • Get out of the boardroom and join the community. You can’t build community if you don’t know it first hand
  • Trying to “control the message”. You need to balance liability and old habits (push-only marketing) with the new two-way engagement marketing
  • “we need a twitter campaign” – that’s total crap. corporations need to learn why is this working and why to use it.
  • Why would they [customers] give a damn? – seemingly infinite choice. 
  • You need to be remarkable.
  • Design for the communities you are serving not from the corporate boardroom
  • Automagically make things happen (Examples of automagical websites: lilgrams, tripit)
  • Akoha encouraging people to do nice things for each other. Pay it forward.

Posted in Technology.

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Convincing a search engine you are number 1 is easy.

Now try convincing a human that you are number 1 or the right person for the job. That’s slightly more difficult, depending on the person of course. That’s why social media represents a harder challenge than search. Here are some considerations and key differences between building a corporate or personal presence without a strong social component.
  1. In social media you can’t pay your way to the top.

    • At least not for long. In search, if you are a well-funded business you can pay your way to the top eliminating the human filter completely.
  2. A search engine is for the most part “dumb”.

    With the adequate (white hat) pieces you can put together the puzzle and feed the ensemble to the search engine. Since most websites do it wrong,  you have a good chance at getting some of those highly coveted top positions

  3. Social media is powered by humans.

    Human passion drives leaders and spammers. That is then used as a filter and as a powerful influencing channel that can be a curse or a blessing for a brand.

  4. SEO can be done in isolation.

    Collaboration with the subject matter expert (SME) is key but the SEO steps can be implemented by the SEO guru who maintains a set of static assumptions and answers (meta information) that are then fed through an equation to the search engine. Thus the SME need not to be involved any longer

  5. Social media presence needs to be represented by the SME directly

    If not directly, then the involvement and collaboration with the Social Media expert needs to be constant and inmediate. To be successful the communication needs to be clear, constant and the knowledge always improving.

  6. Having a website without a real-time social component is like having a bakery with the “out to lunch” sign on all the time.

    Your business needs to interact with your customers in any way possible in order to satisfy their expectations.

Posted in Search Engine Marketing, Social Media.


Twitter Business Users: 10 Things You Should Do To Get More Out of Twitter

Here are a few simple steps that can help you take Twitter to the next level in terms of business value.

  1. Start small.

    Try it out and get a feel for Twitter. Despite what some people think, you do need to have a good idea of how to use twitter so that it is valuable to you or to the brand you represent.

  2. Be your own filter.

    If you are serious about getting the best value out of Twitter, please edit yourself and not ask questions like “Why would anyone want to know what I had for dinner?”

  3. Don’t buy into the schemes to get hundreds of thousands of followers.

    Chances are that unless you are a celebrity (weblebrity) or a mass media company or  corporation, those hundred of thousands of followers would be worthless to you.

  4. It is not about you.

    Although Twitter asks you “what are you doing now?” the updates that actually get you more traction are the ones where you are giving back to the community in the form of valuable content. If you are the creator of that content then more power to you!

  5. Choose your retweets wisely.

    Retweets are a currency on Twitter, but the more you give away (i.e. the only thing you have in your timeline are retweets) the more people will tune you out.

  6. Get personal (with work that is).

    Twitter is dominated by folks where the personal vs. work boundaries are blurry to the extreme. People that tweet and are successful at it are often folks that love and are passionate about what they do. They are working all the time which is not a bad thing. For them 9 to 5 is such an outdated concept because work and personal matters are intertwined at all times.

  7. Seek support from Subject Matter Experts

    If you are tweeting for a corporation, make sure you have solid support from the SMEs (subject matter experts). Marketing fluff can be identified by the community quicker than you can say @140tc

  8. Don’t treat Twitter like a push-only marketing channel.

    Twitter is the intersection of community, real time news and timely and relevant information, not a set-up-and-forget marketing channel.

  9. Use DMs (Direct Messages) wisely.

    A lot of times being public about a very early stage idea or business prospect can be a bad thing as people will not take you seriously. Even Scoble succumbed to the need for privacy via DMs.

  10. Most importantly – Be yourself

    Chances are that if you are remotely interesting or if you command a niche market with your product or knowledge, you will connect with like minded business people and open new business opportunities or at the very least some valuable web resources to make you smarter.

Other useful TWITTER guides:

The Anatomy of a Tweet: Twitter Gets a Style Guide

Twitter as a weapon

Twitter Etiquette

The Journalist’s Guide to Twitter

Twitter Guide For Small Business

A TWITTER GUIDE FOR MARKETERS

An Illustrated Guide To Using Twitter

SHARE YOURS IN THE COMMENTS! THX!

Posted in Advertising, Social Media.

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Top 10 Reasons Why People Don’t Care About Your Brand on Twitter

How do you know that people don’t care about your brand on Twitter?

The number of retweets and replies drop from a few to an irrelevantly low number.  You continue to have followers but no one talks to you with @replies and no one asks questions. In short, no one cares what you are tweeting.

Here are the top ten reasons why and how to solve them:

  1. Twitterfeed

    • Twitterfeed is a blessing in disguise.  There are brands that use Twitterfeed as the only way to publish information to their Twitter account. Their Twitter presence becomes a spamy mess of awkwardly posted robot-generated tweets.
    • Solution: Space out your twitterfeed postings to a rational number scheduled to go out at random times.
  2. Auto-DMs

    • You think every new follower deserves a thoroughly crafted DM. Except you think they all deserve the same message and what better way to do that than automating the process.
    • Solution: Don’t use them. Period
  3. Not following anyone

    • Your brand is too important to follow anyone back. Analysts, CEOs, reporters, bloggers or other brands. No one deserves a follow back from your brand.
    • Solution: Follow people back who are relevant to your industry
  4. Impersonal

    • As much as you try, the tweets continue to sound to rehearsed and planned.
    • Solution:
      • Tweet after work when you are more relaxed at home. If you work from home, get out and tweet from somewhere else.
      • Search for your brand on Twitter and try to be helpful by answering questions about the brand or about a particular topic.
      • Tweet about work but from a more informal point of view. Give us a quick glimpse of life behind the firewall.
  5. No replies

    • You are not replying publicly to the questions that are being asked on Twitter.
    • Solution: If you don’t want to get your Twitter feed polluted with @replies. I think is the case with Louis Gray’s twitter feed then (very much like him) try to find another way to give back to your followers. Respond either via a blog or a secondary Twitter account.
  6. No retweets

    • No retweets makes you look like you don’t care about what’s being said by others.
    • Solution: Make the effort to RT relevant tweets every so often. It will pay back 100 fold.
  7. There is no person behind the tweets

    • There is no person listed behind the tweets. Although I love brands I connect to people behind them not the brands themselves.
    • Solution: List a Twitterer on duty or use CoTweet or HootSuite to make this visible. Please do not use a ghost twitterer without clearly disclosing. Or just ask Guy Kawasaki about his experience with that.
  8. You are tweeting but you are not listening

    • Solution: Listen, monitor and act on the feedback
  9. You think you can just jump in and start tweeting.

    • This one was directly taken from Adage’s post on Top 10 reasons why brands shouldn’t tweet – “Listen first. Monitor what’s being said about your brand, your industry, your products. Then join the conversation and become part of the community. Then your occasional marketing messages will be accepted, or at least tolerated because you also add value to the community.”
  10. Your updates clearly indicate that your Twitter activity is always, only, about pushing your own service/product

  • This last one was taken from Mashable’s FOLLOW FAIL: The Top 10 Reasons I Will Not Follow You in Return on Twitter–”So, you have decided to use Twitter as an online marketing tool in order to sell your amazing service and/or product, and you make this glaringly obvious. I find this fabulous, because not only must this tactic be working for you, but it also allows me to immediately decide whether or not I want to follow you in return. Since I do not use Twitter in this manner, I rarely follow any of these users brands in return, unless said product or service genuinely piques my interest/desire to support it.

Posted in Social Media.

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Top CEOs on Twitter That More People Should Follow (i.e. not @ev)

I was going through the recommendations for people to follow on my @MrTweet account and I saw a few very interesting names and was surprised by the relatively low number of followers they have. As CEOs of successful companies and thought leaders, following them offers quite a bit of insight into their minds from the mundane to the useful and interesting.

I have uncovered a list of CEOs that you should follow on Twitter.

Since apparently a cat (Yes an actual cat) can get half a million followers on Twitter in less than three months, I thought it might be a good idea to follow folks that actually would add value to your feed. Sorry @sockington.

[Do you have other names of CEOs that you think should be on this list?  Please add them in the comments area.]

@mktgmann

Russ Mann is chief executive officer of Covario, Inc. For more than two decades Russ has been a pioneer in advanced analytics, internet lead generation and Customer Relationship Management for enterprise-class organizations.  Russ has worked with a variety of diverse organizations to create revenue upside through online marketing and customer management technologies.

@billhunt

Bill has a dual role as CEO of Global Strategies International and Director of Global Search Strategy for Ogilvy. Bill is the co-author of the best selling book “Search Engine Marketing, Inc.” Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2nd Edition. Here is Bill Hunt’s blog

@lazerow

Michal Lazerow. BuddyMedia CEO. Entrepreneur who has founded four successful internet-based media companies — Buddy Media, a NYC-based start up, U-Wire, sold to Student Advantage, GOLF.com, sold to Time Inc, and Lazerow Consulting LLC. Passion for creating, managing and growing companies. Selling ‘em ain’t bad either!

@tatango

Derek was bit by the entrepreneur bug early in life, starting his first business of selling candy bars to fellow students at recess by the age of eight. Derek, a self proclaimed workaholic puts in 100+ hour workweeks to help fulfill the vision of Tatango.com. When not in the office, you can find Derek… wait, trick question. You can find Derek in the office.

@elliottng

Elliott Ng. Co-founder UpTake.com, angel investor, startup advisor focused on online travel and cross border China deals.

@eugenelee

Eugene Lee. Socialtext CEO – Enterprise 2.0, parent, social software, piano chamber music, photography, golf, Korean American, Vistage CEO member Also

@Besmertnik

Seth Besmertnik. CEO of Conductor, Inc.  Besmertnik’s passion for entrepreneurial business development is grounded in his early experiences in enterprise software sales & real estate development. During the years prior to Conductor, he achieved several sales and achievement awards while spending his evenings attending business school. In 2003, Besmertnik successfully founded health portal MindMD.com, where he learned and developed the innovative search practices that later became the foundation of Conductor’s marketing solutions.

Please follow me to connect: @antoniocapo

Posted in Social Media.

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Digital Natives: Creators and Participants not marketing targets

Jeremiah again with a great blog post about Digital Natives a presentation that Dr. Urs Gasser [website and twitter account] from Harvard’s Berkman Center delivered on Digital Natives. Makes me think and analyze the impact in companies of all sizes and across all markets. I’ve extracted some of the points he makes and added my point of view and how it affects companies.

By far, one of the most important aspects of this generation is the cultural shift. The rise of different racial groups on the internet (marked by the quick increase particularly of the young latino population) mixed with increasing acceptance that digital natives have a strong voice online will reshape the way marketing is tailored and delivered. We are beyond a push-only methodology. The walls are coming down.

Here is an excerpt from Jeremiah’s post to give you an idea of the behavior of a Digital Native.

  1. The number of hours that digital natives spend will spend online by age 20 is 20,000. This generation breaths digital. That is double the number of hours Malcolm Gladwell cites in his book Outliers.
  2. They interact with the peers across the globe: This
    impacts employers, brands, teachers, parents, as this first generation
    enters the workforce.
  3. Multiple identities, personal and social, shared online and offline
    (blurring): Online representation is the same as physical
    representation: what your clothes, friends, vehicles say about you.
  4. Extensive disclosure of personal data: 35% of girls in US are
    writing a blog vs 20% boys. Opportunity for HR departments to learn
    more about their employees, but guess what? They Google you too.
  5. Culture of sharing: The default behavior is information sharing, not
    only do they have the right to speak, but to be heard. Risk: breach of
    confidentiality is hip, digital natives are fans of wikileaks.
  6. Creators, no longer passive users: This generation creates their own
    content and shares their opinion online, see the Forrester’s social
    Technographics
    to learn about the data.
  7. Peer collaboration, online activism: They often experience work with
    community builders, and are responsive to intrinsic motivations.

Posted in Social Media.


The value of Social Media during an economic downturn (A look beyond Twitter)

Inspired, in part by the latest post by BuddyMedia about how Social Network Numbers Continue to Climb, April 2009. I decided to help shed some light on how to measure the value of social media if you are getting started with it by comparing it to SEM, a widely understood marketing technique. Link courtesy of Jeff Ragovin

Nowadays Twitter equals social media. However powerful twitter is (for people that understand it that is) it is very difficult to explain the actual value to new comers or classic  marketers. Since Twitter is a conversational medium, it poses a very different set of challenges and opportunities than more traditional channels such as search. This causes Twitter to be misunderstood and underutilized.

There are other social media channels that can be better understood and easily compared to a medium that most people understand which is Search Engine Marketing. SEM has a set of “rules and outcomes” that are widely understood across the internet savvy as well as business leadership at companies. For simplicity’s sake the top three we’ll use here are clicks, impressions and conversions. Keep in mind though that we are skipping to the tactical assuming the top level planning and thinking has been done. I, however, think that marketing programs should align to a final goal but should be flexible enough to add new channels. That poses a staffing issue and the flexibility to be ready to face that problem is key to the success of a program. But that topic is a material for a different post. Now on with the tactical.

Clicks, impressions and conversions are the outcomes from an SEM campaign. They can be measured, optimized and most importantly understood. With that in mind we can translate that value to social media and show the savings that a well run program can mean to a company. Especially in a downturn.

How would you possibly measure social media impact?

  • By putting in place the same tracking systems that you have for SEM. At the very begining of a social media pilot that will be the tool of record and the one that everyone will trust.
  • Once you have that in place, make sure to get comparable metrics so that SEM will serve as a benchmark.
  • Measure conversions and clicks as you would a SEM campaign
  • Set up a timeframe for testing equal for both
  • Compare the number of clicks and conversions you get from SM vs. SEM
  • Quantify that in dollars saved and conversions acheived.

What are the channels that your company should use?

  • Depends on your business. Try the usual suspects (twitter, facebook, edocr, etc) and build relationships with the company directly. You need these relationships to get your stuff featured in the home pages of these Web 2.0 (social media) sites. That is where all the action happens.
  • Understand the benefit you are providing to your channels and leverage that. You need to become important to them.

Posted in Search Engine Marketing, Social Media.

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7 Questions Some Brands Are Asking About Twitter [My answers]

Jeremiah Owyang posted an entry about more advanced brands that are asking the right questions about Twitter.  It seemed too long for a comment on his blog, so I decided to answer it here as I believe the questions are interesting and valid. For more questions follow me on @antoniocapo

I have direct insight on this  as I started and managed a Twitter account for a Top 4 consulting company. Now that brand is one of the Top 100 talked about brands on Twitter according to BrandRepublic.

Jeremiah’s questions:

Context:

This by no means represents all brands, but just some brands, perhaps those that are a bit more sophisticated.

Last Friday I had a conversation with a manufacturing firm that had some relatively sophisticated questions about how they will prepare their plan around Twitter. This was a nice break from the “why does Twitter matter” questions I usually get, as they were thinking through a plan.

Here’s some of the excellent questions this organization, and a handful of others brands are starting to ask:

1. Should we create multiple accounts for different divisions? How should we name them?  How should the content be different?

  • The approach you take depends on the type of company and service it provides. Depends on the type of clients that are served and depends on the purpose of the account.
  • For simplification sake a company can start by defining the role that the corporate account would play. Is a simple non-interactive push of information or is it an effort to give the company a more human face? Which ties into the next question.
  • The creation of accounts comes with responsibility. Don’t create them if you don’t have the resources to staff them. Twitter takes a lot of time if you are just getting started and figuring everything all out.
  • Protect your accounts. Create accounts that tie directly to your brand and park them with a pointer to your main account if you don’t have the resources to staff it.

2. Is it OK to just tweet out news on our main corporate account? Or should we be conversational?

The question is fair but it addresses the core of Twitter as a service. Twitter is conversational by nature. Because of that nature, a corporate account that only tweets news would not have as much success as an account that has a conversational aspect to it. I’ve experienced both and the conversational approach outperforms the publishing of news by a large margin.

If you are worried that your Twitter corporate account would start getting polluted with too many replies, then that’s the time to think about a second official account through which you can respond to your replies without having to “pollute” the main Twitter stream of worthy news.

3. How do we get our corporate reps (sales, product teams) to use this tool, and be conversational?

It really depends on the purpose that you’ve set up to accomplish with Twitter.

  • Customer support — Get them individual accounts and set up an on going session to get them familiar with Twitter
  • Thought leadership — Crowdsource internally via Yammer or other corporate microblogging tools.
  • Sales support — Look at Zappos for a great example.

4. Should we follow folks? If so, what’s the protocol? Should we only follow folks that follow us? We don’t want to appear like ‘big brother’

  • Follow people and brands you care about either as a partnership or competitive
  • Remember that Twitter s a one-way friendship system. Don’t feel you need to follow back immediately. Don’t feel people only need to follow you.
  • Follow backs need to be vetted

5. What are the tools to use to manage multiple authors/tweeters?

6. How can we find other examples of B2B twitter examples?

7. How should we brand our Twitter backgrounds images?

  • Follow corporate brand practices so that you will be on brand but be flexible as the Twitter background is neither a landing page nor a photo.
  • Use the left hand side to be more creative
  • If needed place a disclaimer that would save you and your brand legal troubles.

What questions are you hearing from brands that are approacing Twitter?  I gauge the level of sophitication of a brand by which of these five questions they’re trying to answer, just change out ’social media’ to ‘twitter’ to gauge.

Are you at an agency or at a brand? What questions are you hearing about Twitter?

UPDATE: SocialSquared’s Jess Sloss and Sampad’s Indian Perspective cover Jeremiah’s 7 questions as well. Check them out!

Posted in Marketing Tools.




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