Why Advertising Is Failing On The Internet (A TechCrunch article) – and why it doesn’t matter
The fact that advertising is failing on the internet and the strong and well thought out refutal by Danny Sullivan defending some areas of search marketing, don’t really matter at this stage of the game. I’ll give you some background on what I agree with and then I will tell you more about why Eric’s analysis while relevant to now it does not matter to the evolution of business models on the internet.