∞Tangelo

Many times B2C adopts new communication channels faster than B2B. Twitter is a channel where you have low barrier to entry but once your brand is in there then you need to build up a reputation based on your interactions. Of course, the weight your brand brings into the game is important but more important than that is your brand’s behavior within the Twitter channel.

Over the next few posts I will be summarizing my learnings from hearing and talking to many Cisco Systems and other companies executing flawless marketing and about the strategy that holds their marketing message together. The glue that keeps their image crisp and ever innovative