∞Tangelo

Here are some points that I thought are relevant and useful to the state of corporate marketing and the folks that are driving the innovation behind it. The Geek 2.0 and its Marketer 2.0 equivalent. Dressed in an informal business attire, internet and business savvy, plugged into the community, relevant, influential and interacting in a two-way conversation with the client. Tim and Tara did a fantastic job at highlighting the trends that will dominate life and marketing now and in the future.

Now try convincing a human that you are number 1 or the right person for the job. That’s slightly more difficult, depending on the person of course. Here are some considerations and key differences between building a corporate website without a social component to interact with your audience.

A Business Guide To Getting Value From Twitter.

How would you know that people are tunning you out your brand on Twitter?
The number of retweets and replies drop from a few to an irrelevantly low number. You continue to have followers but no one talks to you with @replies and no one asks questions.

I was going through the recommendations for people to follow on my @MrTweet account and I saw a few very interesting names and was surprised by the number of followers they have. As CEO’s of successful companies and thought leaders following them offers quite an insight into their minds from the mundane to the useful and witty. I have uncovered a list of CEO’s that you should follow on Twitter. Since apparently a cat (Yes an actual cat) can get half a million followers on Twitter in less than three months, I thought it might be a good idea to follow folks that actually would add value to your feed.

By far, one of the most important aspects of this generation is the cultural shift. The rise of different racial groups on the internet (marked by the quick increase particularly of the young latino population) mixed with increasing acceptance that digital natives have a strong voice online will reshape the way marketing is tailored and delivered. We are beyond a push-only methodology. The walls are coming down.

There are other social media channels that can be better understood and easily compared to a medium that most people understand which is Search Engine Marketing. SEM has a set of “rules and outcomes” that are widely understood across the internet savvy as well as business leadership at companies. For simplicity’s sake the top three we’ll use here are clicks, impressions and conversions. Keep in mind though that we are skipping to the tactical assuming the top level planning and thinking has been done. I, however, think that marketing programs should align to a final goal but should be flexible enough to add new channels. That poses a staffing issue and the flexibility to be ready to face that problem is key to the success of a program. But that topic is a material for a different post. Now on with the tactical.

Jeremiah Owyang posted an entry about more advanced brands that are asking the right questions about Twitter. It seemed too long for a comment on his blog, so I decided to answer it here as I believe the questions are interesting and valid. For more questions follow me on @antonio

I have direct insight on B2B brands using Twitter as I started and managed a Twitter account for a Top consulting company. Now that brand is one of the Top 100 talked about brands on Twitter according to BrandRepublic.