Advertising (8)

The melting pot. The land of the free. Democracy, Hollywood, Disney, and now Obama. We need to bring Made in America back. We need to lift it up from the mass-produced China era and into the brand that once evoked admiration, envy and power. The kind of power that once inspired people of all races and…

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My caricature from the Google Dance 2008. I like it but I don’t think that it looks like me. The other caricaturist had a special touch. He was able to capture the essence of a person within an amusing frame. Next time I’ll wait longer for a better product.  This caricature of me is fun…

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Looking at the right stuff but looking at it from too far away might be hindering your optimization capabilities.  At this level of optimization, the factors that you need to consider are much more complex than campaign level CTR and CPC. For those struggling to find a meaningful test environment, I would suggest doing the…

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B2B marketers targeting the C-Suite face greater challenges than their counterparts in companies were the decision-making processes and budgets belong to mid-level managers. When a B2B company aims to provide services such as management consulting, system integration, BPO or expansion into local or foreign markets, the marketing needs to reach the top level decision makers.…

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