∞Tangelo

Numbers speak louder than words. Forget that 81% of latinos microblog or that latinos are probably different than the mainstream business leaders. Don’t pay attention to the fact that mommy bloggers are a huge influence online and that latinas prefer blogging to social networks. Don’t even think about the fact that latinos/as are more brand conscious and become more attached to brands than the mainstream consumer. Forget that we may be the mainstream in a few years. Forget all of that and focus on this:

A fairly new group of outspoken and knowledgeable Latinos has come into the social media scene. Given the power and influence that the Latino community is commanding in mainstream culture, this is a trend worth noting for corporations, retail and services marketers. As Louis Pagan from LatISM.org (Latinos in Social Media) notes, with 21 million [...]

A Business Guide To Getting Value From Twitter.

The fact that advertising is failing on the internet and the strong and well thought out refutal by Danny Sullivan defending some areas of search marketing, don’t really matter at this stage of the game. I’ll give you some background on what I agree with and then I will tell you more about why Eric’s analysis while relevant to now it does not matter to the evolution of business models on the internet.

The difference though is that this hippie commune called twitter, that cares about the needy, supports charities and loves Obama also has real fire power and takes action quickly.

The melting pot. The land of the free. Democracy, Hollywood, Disney, and now Obama. We need to bring Made in America back. We need to lift it up from the mass-produced China era and into the brand that once evoked admiration, envy and power. The kind of power that once inspired people of all races and [...]

My caricature from the Google Dance 2008. I like it but I don’t think that it looks like me. The other caricaturist had a special touch. He was able to capture the essence of a person within an amusing frame. Next time I’ll wait longer for a better product.  This caricature of me is fun [...]

I’ve been debating for a while now whether to add my complete twitter feed to this blog or not. For a lot of you this is a no-brainer because your blogs might be tailored to the more technical audience. But that is not the case with all blogs out there. As a matter of fact [...]

Looking at the right stuff but looking at it from too far away might be hindering your optimization capabilities.  At this level of optimization, the factors that you need to consider are much more complex than campaign level CTR and CPC. For those struggling to find a meaningful test environment, I would suggest doing the [...]

B2B marketers targeting the C-Suite face greater challenges than their counterparts in companies were the decision-making processes and budgets belong to mid-level managers. When a B2B company aims to provide services such as management consulting, system integration, BPO or expansion into local or foreign markets, the marketing needs to reach the top level decision makers. [...]