Hispanic Market (10)

Latin America has become one of the most productive regions within the digital arena, showing fantastic potential in technological innovation. In this blog post I want to go further and tell you what is happening right now inside of South America’s most innovative Startups. Prepare to be surprised. Argentina, Colombia, Uruguay, Brazil and more! Check it out and if you know of other really cool startups that we should write about please let us know.

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The recent activity in the technology sector is giving birth to a nascent technology scene with great potential in South America and the US Latino market.

South America is leapfrogging and rapidly becoming a more suitable and popular destination for technology events. The enthusiasm and entrepreneurial spirit is starting to reach a boiling point across the region, making it a prime spot for top-notch talent recruitment and a desirable market in its own right.

This new awakening is in great part due to the exponential growth and penetration that the Internet has had in the region. The Internet has provided an efficient channel for freedom of thought and expression for the younger generation. This generation is not bounded by the remembrance of oppressive regimes, as it is the case with the prior one.

The young are empowered to pursue their dreams and to break down social and geographical barriers.…

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In Argentina, the culture of angel investments hasn’t kept pace with the startups. This is why groups have emerged to promote angel investments in Argentina, a practice hitherto reserved only for USA and Europe. Clearly these groups are trying mainly to create a framework of trust in which investors feel more secure. Credibility in financial matters is one of the major pitfalls that Argentina must overcome to achieve a real growth of angel investments.…

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The Latino population in the United States represents a large proportion of the population. Over 70% of US-Latinos have internet access. US-Latinos have the need to connect with other people because of culture and cross-border family ties. One of the main online activities of this group of people is watching online videos.

More and more US-Latinos who speak and understand English prefer websites in English. There are very few online marketing activities aimed at this demographic that is redefining mainstream behavior.

Let’s dig deeper.…

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Tania Yuki, Directora de Cross Media & Productos de Video de comScore, presentó una investigación realizada por comScore sobre la industria del video on line en Latinoamerica, teniendo como foco principal lo que sucede en Argentina sobre este tema. Los resultados de este análisis han sido muy sorprendentes y muy útiles para aquellas personas involucradas con la indrustria del Internet.…

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Tania Yuki, Director of Cross Media & Video Products at comScore, unveiled new research analyzing the online video industry in Latin America, focusing in Argentina. The results of this analysis have been surprising to many as Latin America is often seen as a market difficult to monetize. Skeptics, be prepared to be humbled.…

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Tangelo is helping in the organization of Latino 2.0 conference. Latin0 2.0 is a new type of gathering that targets. Latino2 is a celebration and exploration of all things Latino in the age of digital/social engagement. But let’s dig a little deeper and lets ask the hard questions so that you can understand why you should attend and why companies like Pitney Bowes and Sprint are sponsoring the event.…

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Numbers speak louder than words. Forget that 81% of latinos microblog or that latinos are probably different than the mainstream business leaders. Don’t pay attention to the fact that mommy bloggers are a huge influence online and that latinas prefer blogging to social networks. Don’t even think about the fact that latinos/as are more brand conscious and become more attached to brands than the mainstream consumer. Forget that we may be the mainstream in a few years. Forget all of that and focus on this:…

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The challenge from my point of view is not how to bring our Latino background into the higher ranks of corporate America but how do we create a more balanced, accepting and educated workforce where the strengths of your cultural background can be fully utilized in order to help you grow professionally while achieving the business goals that the job requires.…

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