Hispanic Market (8)

Exciting news! Mozilla Mexico just announced a partnership with Interesante. The collaboration is just getting started and it has a lot of potential for both companies as we share a common set of values and goals. Please check out Interesante’s blog post to find out more about this nascent collaboration.

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How US Latinos Are Creating The New Mainstream –– A great majority of the innovation coming from Latinos in the US and abroad still attempts to target the mainstream. The demographic that has become the standard in marketing presentations is the young white male between the ages of 24 to 35. So much talent from the Latino community is going into preaching to the status-quo rather than breaking it apart and defining a new path. Please, don’t misunderstand my words. I believe Latinos should and need to work in all types of professional fields.

I am talking to the entrepreneurs. You have the chance to create anything you want. Maybe, in the ideation stage, you could look around and make our own demographic a priority. Some will succeed and that will be the example to follow and to truly create the new mainstream.…

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Latin America has become one of the most productive regions within the digital arena, showing fantastic potential in technological innovation. In this blog post I want to go further and tell you what is happening right now inside of South America’s most innovative Startups. Prepare to be surprised. Argentina, Colombia, Uruguay, Brazil and more! Check it out and if you know of other really cool startups that we should write about please let us know.

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The recent activity in the technology sector is giving birth to a nascent technology scene with great potential in South America and the US Latino market.

South America is leapfrogging and rapidly becoming a more suitable and popular destination for technology events. The enthusiasm and entrepreneurial spirit is starting to reach a boiling point across the region, making it a prime spot for top-notch talent recruitment and a desirable market in its own right.

This new awakening is in great part due to the exponential growth and penetration that the Internet has had in the region. The Internet has provided an efficient channel for freedom of thought and expression for the younger generation. This generation is not bounded by the remembrance of oppressive regimes, as it is the case with the prior one.

The young are empowered to pursue their dreams and to break down social and geographical barriers.…

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In Argentina, the culture of angel investments hasn’t kept pace with the startups. This is why groups have emerged to promote angel investments in Argentina, a practice hitherto reserved only for USA and Europe. Clearly these groups are trying mainly to create a framework of trust in which investors feel more secure. Credibility in financial matters is one of the major pitfalls that Argentina must overcome to achieve a real growth of angel investments.…

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The Latino population in the United States represents a large proportion of the population. Over 70% of US-Latinos have internet access. US-Latinos have the need to connect with other people because of culture and cross-border family ties. One of the main online activities of this group of people is watching online videos.

More and more US-Latinos who speak and understand English prefer websites in English. There are very few online marketing activities aimed at this demographic that is redefining mainstream behavior.

Let’s dig deeper.…

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Tania Yuki, Directora de Cross Media & Productos de Video de comScore, presentó una investigación realizada por comScore sobre la industria del video on line en Latinoamerica, teniendo como foco principal lo que sucede en Argentina sobre este tema. Los resultados de este análisis han sido muy sorprendentes y muy útiles para aquellas personas involucradas con la indrustria del Internet.…

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Tania Yuki, Director of Cross Media & Video Products at comScore, unveiled new research analyzing the online video industry in Latin America, focusing in Argentina. The results of this analysis have been surprising to many as Latin America is often seen as a market difficult to monetize. Skeptics, be prepared to be humbled.…

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