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The First Week at the Tangelo Startup House

How much have we accomplished so far? The first week of the Tangelo Startup House is already behind us.

Startup House Meetup in Buenos Aires, Argentina [PICTURES]

Entrepreneurs, designers, investors, developers and friends met last Friday in Buenos Aires to discuss the technology we are developing at the Tangelo Startup House. We want to help people discover other interesting people by using an open social graph that is relevant geographically and that transforms socializing into a game. We’ll expand on the concept [...]

When Smart People Talk, You Listen. But Make Sure They’re Not Drones First

Not understanding what people talk about can make us very uncomfortable. Especially in situations where smart people are talking and doing something you don’t understand. After all, if smart people are doing it then I should probably get in the bandwagon as well, right?

B2B Spending on Social Media to Explode

eMarketer reports that B2B companies will really start getting on the social media game in a big way. Spending in Social Media by B2B will be a hot item for agencies that know how to help big brands enter the space and for sites that have real state to sell. One of the things that has not been mentioned here is the spending that will take place for retooling web properties that are currently not social.

How To Use The Facebook Like Button For Marketing

The socialization of the web happening in real time and in front of our eyes and marketers are eager to take advantage of the features that Facebook is providing to the internet. The FACEBOOK LIKE button has been unveiled and with that many opportunities are taking shape for brands and marketers.

A Virtually Untapped Market of One Trillion Dollars, Latinos and Latinas

Numbers speak louder than words. Forget that 81% of latinos microblog or that latinos are probably different than the mainstream business leaders. Don’t pay attention to the fact that mommy bloggers are a huge influence online and that latinas prefer blogging to social networks. Don’t even think about the fact that latinos/as are more brand conscious and become more attached to brands than the mainstream consumer. Forget that we may be the mainstream in a few years. Forget all of that and focus on this:

V5 in the Spotlight. Celebrating Fearless Entrepreneurs

This space is devoted to highlighting those latino/a entrepreneurs that are risk takers and that are leading the way. This post explores a startup that is lead by Julio Varela (@julito77) and that has found that the path you take often defines the services your company provides and that it is often better to learn as you go and be flexible with your business objectives. Have one mission in mind but don’t forget what you learn along the way.

Latino2: All things Latino in the Digital Age. Pre-Event Tweetup in L.A.

n order to put a great conference together we need your help. We would like you to join us for an informal meeting in Los Angeles where we will discuss the essence of Latino2 and where we will lay down the basis for the implementation of this magnificent event.

Please join us on February 6th, 2009 at Seven Restaurant in L.A. at 8 PM. Giovanni Rodriguez, David Vallejo and Kety Esquivel will be hosting the event. We already have 24 people that have signed up to attend the event. We have 16 more free tickets that we have released so please go ahead and get your free ticket now.

How To Captivate Your Audience. The Story of a Corporate Marketer.

This post is a detailed description of a corporate marketer’s profile and how things have changed in this role over the past six years. It used to be that things changed every decade, now it changes every two years. Your challenges are forcing you off of your comfort zone and you better get ready because there’s more coming. Read on to learn more.

Finding Your Passion

I started writing tihs right after watching Julie and Julia and as it so happens, movies move me emotionally into action. The movie from my point of view was more about entrepreneurship and doing what you love than it was about food or the characters themselves. The main thread tying film together is the deep connection with the topic they chose to learn about . Julie and Julia were driven to a something they’ve never really explored before. A passion so profound it drives you to be the best you can be at something.