Marketing (8)

The Silicon Valley has seen the waves of technology innovation from the exuberance of the 1990’s to the boom and bust of the dot com era and to a more sustainable boom of the past few years. We’ve come a long way in understanding how the world can be changed by technology and how to make the progress constant and exponential.…

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I love the cadence of spoken word, the fast paced hip-hop lyrics, the realism of country music and the stickiness of pop. 14 years ago, when I first came to the US, I listened to NPR while commuting back and forth between Stanford where my wife went to school and San Francisco, where I went to school. I became obsessed with the nuances of pronunciation and I wanted to learn as much as possible about it. I would mimic the pronunciation of the word “what” hundreds of times. I would memorize the cadence and enunciation of their canned intros. I was fascinated with the diversity of accents I would hear during my daily commute.

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The market is a summary of the current standing of 50 million Americans that are undervalued. The second point deals with why big brands are confused when targeting this market and the success of Yahoo! US Hispanics. The short answer is that they have folks who understand the general market but do not know how to deal with a differentiated market. We need more people who can relate to the market and evolve with it. Next we deal with how to fix it and why The US Latino Market Needs A Better Elevator Pitch. We analyze the fact that Latinos In Power Have A Responsibility and we are falling behind. We need to band together and claim our rightful place in the new and more colorful America. To do this I argue, that we need to focus in business and not so much in politics. Last but not least, I urge you to believe and then act.…

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I’m very excited to communicate that Interesante for iPhone has an update available in the App Store. There are a few big things that makes this update something that you should check out and download now.

The user interface has been revamped – More swipe gestures to make the experience more natural for the user. We did this so that our users are more comfortable when interacting with the features we’ve just released. Also, we believe that the UI should get out of the way of the user and be measured by its ability to deliver the highest value to the user and not by simply aesthetic beauty. We, however, are shooting for both and striving to achieve a balance of function and beauty. Also, there’s a new gaming component. Every time that there you use Interesante and you press “Interesante”, we track that and rank you against other active users. We do this daily, so if you are dropping in the rankings and want to be #1, you can always try the next day. This is only on the iPhone app. Check it out and let us know what you think.…

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Some time ago we published a blog post with tips on developing a mobile web. That blog post generated new inquiries from readers, which were answered by the Tangelo’s developers. They are experienced professionals in the field who daily confront difficulties, generate solutions and constantly refine their work. Based on these consultations we have produced this blog post, delving in some critical points that Tangelo’s developers have found necessary to excel in their projects for world-class…

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Throughout the year I’ve been collecting articles about unusual uses that some technology fans have given to the iPad, one of the most beautiful of Apple’s toys.

Despite the limitations that many people attribute to this tablet, some creative users could use it in a very original way.

In this blog post we will share with you the Top 5 most curious iPad uses in 2010, the year of its launch.…

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The B2B Twitterer of the Year Awards (@B2BTOTY in Twitter) recognizes and encourages the efforts of distinguished B2B professionals on Twitter. The stakes for the 2010 Awards are much higher than in previous years and the competition to the top promises to be an exciting one.

The winner will be selected by a committee of judges with professional experience. Tangelo’s founder, Antonio Altamirano will be part of the jury, which makes it even more exciting for us.

You’re encouraged to nominate professionals and companies you think deserve recognition for their outstanding contributions to the B2B community via Twitter. The deadline for nominations is December 18, 2010.…

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