How To Create Markets With Technology

This space is devoted to highlighting those latino/a entrepreneurs that are risk takers and that are leading the way. This post explores a startup that is lead by Julio Varela (@julito77) and that has found that the path you take often defines the services your company provides and that it is often better to learn as you go and be flexible with your business objectives. Have one mission in mind but don’t forget what you learn along the way.

n order to put a great conference together we need your help. We would like you to join us for an informal meeting in Los Angeles where we will discuss the essence of Latino2 and where we will lay down the basis for the implementation of this magnificent event.

Please join us on February 6th, 2009 at Seven Restaurant in L.A. at 8 PM. Giovanni Rodriguez, David Vallejo and Kety Esquivel will be hosting the event. We already have 24 people that have signed up to attend the event. We have 16 more free tickets that we have released so please go ahead and get your free ticket now.

This post is a detailed description of a corporate marketer’s profile and how things have changed in this role over the past six years. It used to be that things changed every decade, now it changes every two years. Your challenges are forcing you off of your comfort zone and you better get ready because there’s more coming. Read on to learn more.

I started writing tihs right after watching Julie and Julia and as it so happens, movies move me emotionally into action. The movie from my point of view was more about entrepreneurship and doing what you love than it was about food or the characters themselves. The main thread tying film together is the deep connection with the topic they chose to learn about . Julie and Julia were driven to a something they’ve never really explored before. A passion so profound it drives you to be the best you can be at something.

I’ve had several very interesting interactions with my service providers over the last year. Honestly, I wish I didn’t have to call them, tweet them or or do otherwise to ask about my service. I think that in general, the less you call your service provider to get support, the better the service is and therefore the customer service gets better since companies can concentrate on rewarding their customers. This is something very few companies do and to my surprise, Citibank did it this year. They actually made me feel like they actually care by giving me a better interest rate and actively calling me to congratulate me on my outstanding payment record.

Quieres colaborar en el testamento de este año? Lo podemos hacer en conjunto. Solo escribe tu parte en el area de comentarios y asi eres parte del Testamento Colectivo.

There is no excuse to say no or not to do it. When you have the chance of being anything (yes, even a dishwasher) you should do it with pride. Truly there’s not difference between a bad dishwasher and a bad web account manager. They both will make excuse of why they can’t do it.

The corporate website is dead. People don’t want to see overinflated self-promotion in a one-directional way. There is almost zero personal and emotional connection to your high end imagery and your messages most of the time sound like a threat.

John Mayer Tweeted about it. In this time of real-time communication, new media, social networks, twitter and facebook how does a company like Accenture make use of the channels at hand? Here is a run down of what Accenture has been doing and what they are missing in the Tiger Woods issue.

Complete with images and screen captures.

The trend in 2009 for large corporations in the B2B space has been to learn how to listen via social media. Also, they’ve started opening a one-way channel by largely using social media as a broadcasting mechanism.