Marketing (95)

eMarketer reports that B2B companies will really start getting on the social media game in a big way. Spending in Social Media by B2B will be a hot item for agencies that know how to help big brands enter the space and for sites that have real state to sell. One of the things that has not been mentioned here is the spending that will take place for retooling web properties that are currently not social.…

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This space is devoted to highlighting those latino/a entrepreneurs that are risk takers and that are leading the way. This post explores a startup that is lead by Julio Varela (@julito77) and that has found that the path you take often defines the services your company provides and that it is often better to learn as you go and be flexible with your business objectives. Have one mission in mind but don’t forget what you learn along the way.…

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I started writing tihs right after watching Julie and Julia and as it so happens, movies move me emotionally into action. The movie from my point of view was more about entrepreneurship and doing what you love than it was about food or the characters themselves. The main thread tying film together is the deep connection with the topic they chose to learn about . Julie and Julia were driven to a something they’ve never really explored before. A passion so profound it drives you to be the best you can be at something.…

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A series of posts with guest bloggers and leaders.

Wealth depends on your ability to create something from nothing. Paraphrasing Jason Calacanis, creating something from nothing as an entrepreneur is one of the hardest things that one can do and people that are doing it deserve our support. This is the case in any country or culture. It is simply very difficult to get other people to believe in your idea or to understand the need–the fire inside– that pushes you to start something on your own. That’s part of the challenge and great entrepreneurs thrive on it.…

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It could be dangerous if only the negative part of it is played: Outrage. But many times outrage can be the inspiration you need to get something done. Michael Arrington was outraged at the level of coverage and criticism that startups were getting so he started TechCrunch. Another great example is Aaron Patzer and Mint.com. He saw an under served and underdeveloped market that needed a big dose of practical innovation and hard work.…

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