eMarketer reports that B2B companies will really start getting on the social media game in a big way. Spending in Social Media by B2B will be a hot item for agencies that know how to help big brands enter the space and for sites that have real state to sell. One of the things that has not been mentioned here is the spending that will take place for retooling web properties that are currently not social.…Read more
The rapid evolution of Social Media into the mainstream and how it is influencing every single part of a business strategy now is staggering. In this video by Zuberance you will hear how large brands are leveraging their brand advocates to produce tens of thousands of brand recommendations and you will also learn how that translates into…Read more
This space is devoted to highlighting those latino/a entrepreneurs that are risk takers and that are leading the way. This post explores a startup that is lead by Julio Varela (@julito77) and that has found that the path you take often defines the services your company provides and that it is often better to learn as you go and be flexible with your business objectives. Have one mission in mind but don’t forget what you learn along the way.…Read more
This post is a detailed description of a corporate marketer’s profile and how things have changed in this role over the past six years. It used to be that things changed every decade, now it changes every two years. Your challenges are forcing you off of your comfort zone and you better get ready because there’s more coming. Read on to learn more.…Read more
I started writing tihs right after watching Julie and Julia and as it so happens, movies move me emotionally into action. The movie from my point of view was more about entrepreneurship and doing what you love than it was about food or the characters themselves. The main thread tying film together is the deep connection with the topic they chose to learn about . Julie and Julia were driven to a something they’ve never really explored before. A passion so profound it drives you to be the best you can be at something.…Read more
John Mayer Tweeted about it. In this time of real-time communication, new media, social networks, twitter and facebook how does a company like Accenture make use of the channels at hand? Here is a run down of what Accenture has been doing and what they are missing in the Tiger Woods issue.
Complete with images and screen captures.…Read more
The trend in 2009 for large corporations in the B2B space has been to learn how to listen via social media. Also, they’ve started opening a one-way channel by largely using social media as a broadcasting mechanism.…Read more
A series of posts with guest bloggers and leaders.
Wealth depends on your ability to create something from nothing. Paraphrasing Jason Calacanis, creating something from nothing as an entrepreneur is one of the hardest things that one can do and people that are doing it deserve our support. This is the case in any country or culture. It is simply very difficult to get other people to believe in your idea or to understand the need–the fire inside– that pushes you to start something on your own. That’s part of the challenge and great entrepreneurs thrive on it.…Read more
It could be dangerous if only the negative part of it is played: Outrage. But many times outrage can be the inspiration you need to get something done. Michael Arrington was outraged at the level of coverage and criticism that startups were getting so he started TechCrunch. Another great example is Aaron Patzer and Mint.com. He saw an under served and underdeveloped market that needed a big dose of practical innovation and hard work.…Read more