Politics
Advertising, Marketing Tools, Politics, Social Media - Tuesday, June 24, 2008 16:52 - 0 Comments
B2B // Marketing and Understanding the C-Suite. Introduction
B2B marketers targeting the C-Suite face greater challenges than their counterparts in companies were the decision-making processes and budgets belong to mid-level managers. When a B2B company aims to provide services such as management consulting, system integration, BPO or expansion into local or foreign markets, the marketing needs to reach the top level decision makers.
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