Thought Waves

As some of you know, we are having twins.  When they are of newspaper reading age, newspapers might be a thing of the past. The advent of the internet and information delivery to any devices at any time, anywhere might pretty much make away with the traditional American weekend morning of newspapers and coffee by [...]

Why to invest in podcasting, blog, wikis, twitter and such?
Because micro-influence goes a long way.
Micro-influencing is the word-of-mouth effect that you can guide without manipulating. We value recommendations and suggestions from friends, neighbors and family - our trusted sources and through social channels you can strengthen you brand.
Our trusted sources are increasingly turning to “alternative” [...]

By now, most of you have read the New York Times article that highlights Engine’s Ready study about conversions from organic search vs. paid search.
The fight is about the influence of both channels on the bottom-line. This study helps trigger the conversation about the future of search marketing.
The fact is that paid search marketing is [...]

The flaw is to continue to see agencies as such. Don’t hire agencies for the sake of having arms and legs. You can outsource that and it would be less expensive. Your agency needs to be a partner. A true business partner.
Marketing agencies have a shelf life of X time. That leads me to [...]

Very interesting new player that seem to have come out of nowhere. [Except that it has been around for over 5 years] Proximic is promising, in the sense that it might actually open a new advertising channel for content or contextual search. There is an interesting post at techcrunch where there is a [...]

If you have traveled internationally a lot then you know how difficult it can be to find a nice, interesting place to go. Of course, some of you might prefer a nice resort where you don’t have to lift a finger. That’s very nice and sometimes is adequate to enjoy this type of travel. [...]