Thought Waves

As some of you know, we are having twins.  When they are of newspaper reading age, newspapers might be a thing of the past. The advent of the internet and information delivery to any devices at any time, anywhere might pretty much make away with the traditional American weekend morning of newspapers and coffee by [...]

The flaw is to continue to see agencies as such. Don’t hire agencies for the sake of having arms and legs. You can outsource that and it would be less expensive. Your agency needs to be a partner. A true business partner.
Marketing agencies have a shelf life of X time. That leads me to [...]

It’s hard to dispute that the Long Tail is an important concept in Search. A lot of times, though, we tend to think of the long tail as being a B2C concept by relating it to specific product names in ecommerce situations. But, it’s just as relevant in the B2B world. One-word phrases bring businesses [...]

Very interesting new player that seem to have come out of nowhere. [Except that it has been around for over 5 years] Proximic is promising, in the sense that it might actually open a new advertising channel for content or contextual search. There is an interesting post at techcrunch where there is a [...]

Given the propensity for unqualified conversions from content, Google seems to have improved upon their content targeting techniques. However, timing is everything in a fast moving market. Smaller, nimbler start-ups are taking the niche markets for content and snapping them away from Google. To name a few, Quigo, Consorte Media for the latino [hispanic] [...]

Trying to make sense of the amount of data that comes in every week is a monumental task. It bends your thoughts in a different way. There is a difference though in analyzing data base on experience and analyzing data based upon asking the questions the data set might help us answer.
The type [...]