The B2B Twitterer of the Year Awards

The B2B Twitterer of the Year Awards (@B2BTOTY in Twitter) recognizes and encourages the efforts of distinguished B2B professionals on Twitter. The winner will be selected by a committee of judges with professional experience.

Tangelo‘s founder, Antonio Altamirano will be part of the jury, which makes it even more exciting for us.

You’re encouraged to nominate professionals and companies you think deserve recognition for their outstanding contributions to the B2B community via Twitter. The deadline for nominations is December 18, 2010.

You can nominate and vote for the candidates at the B2B Twitterer of the Year Awards website. This year ten new categories were added to make it more inclusive. For example, “Boss Tweet” and “Business Journalists” which aim to recognize the individual contributions within the B2B arena on twitter. Check out all the categories here.

Unlike the social media “popularity contests,” the goal of B2B Twitterer of the Year Awards is to create a community and shine the spotlight in the movers and shakers in the B2B arena.

Joe Zuccaro, president of Allinio and the force behind B2BTOTY, was also kind enough to tell us a bit more in depth about the event “We created this Award program to recognize the efforts of B2B professionals and organizations since much buzz on Twitter relates to consumer-oriented brands (Zappos, Comcast, Gap, etc.) and personalities. Since Twitter is a relatively new tool and is still being experimented with, we wanted this website and award program to highlight best practices and serve as a place to the community to share experiences and recognize each other,” Joe said.

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Seven Reasons Why GeoLocation Is Here To Stay

Geolocation is here to stay. It has been adopted by the major players in the industry and is carving an independent position in the social media market. With products such as foursquare, mytown and gowalla leading the race, we’re sure to see a lot more competition in the space. So far facebook is the only one of the big social networks that is taking geolocation seriously by launching places, a service within facebook that allows people to check in to physical locations and to browse who’s around.  This is just the beginning of the geo-location fight that is sure to heat up in the upcoming months.

In the meantime, here are seven reasons why geolocation is here to stay.
  1. Geolocation has become a fashion and cultural trend beyond early adopters.
  2. Companies have the opportunity to advertise their products and services directly and selectively.
  3. Social networks are rushing to adapt its functionality to also provide geolocation services, though some half-heartedly
  4. More and more people have GPS-enabled devices.
  5. The smartphone market is only getting bigger around the world.
  6. People’s social circle  is becoming wider and larger.
  7. Social networks are increasingly oriented towards mobile devices.

Let’s start by defining geo-location. Geo-location is the practice of associating a digital resource with a physical location. Digital resources can be photos, videos, texts. Location information is calculated according to latitude and longitude coordinates to mark a specific location anywhere in the world. Geo-location networks and services are fast becoming a necessary tool for all smartphone users, who can not only find the location of a friend, but also physical locations such as pharmacies in their neighbourhood, parks, libraries.

So many services to choose from. Here’s a comparison of the most popular geolocation enabled services:

A comparison of geolocation applications and their features:

Geo-Location Feature Comparison

Geo-Location Feature Comparison

Why does geolocation work?

Let’s take foursquare. Foursquare is one of the most popular geo-location service so far. Its secret is to combine social networking with geo-location and a competitive game with a good way to advertise effectively. Foursquare’s key to success is that it converts users’ activities in a game. Every time that someone visits a store they get closer to becoming the mayor of that location which in turn can bring them preferential treatment at the location.

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Google Instant: Reframing The Social Web

The “Instant” web is here. Google’s stroke of genius is inspiring innovative mashups that are easy to build and social search is the perfect problem to solve. Social has been suffering (or evolving – depending on whether you are an optimist or realist) from a lack of true innovation as the barriers to entry makes it simpler for startups to address smaller market issues.

Twitter, Facebook and a sleuth of social startups and consultancies are hard at work attempting to solve the issue of social search. The information shared across social networks is often fleeting and highly relevant to a small group of people yet it can have massive reach. The problem is big and the payoff for a solution is definitely compelling to entrepreneurs.

The solutions to this problem have come in the form of lighter platform-based apps and powered search and directories like Mahalo. They all have come short and none have achieved a relevant size to claim victory.

Now, turn on Google Instant, a lightening-fast interface that “allows to you search faster than you type.” Now imagine this technology layered on top of facebook or twitter thus providing context to people thirsty for answers that are relevant to them. Imagine Google Instant as a core of Twitter. That would change the way people tweet and will open up a wealth of information that it is currently trapped within a clunky Facebook search.

Google is taking the bull by the horns and turning the tables on social by redefining the game. It was time already.

Latino 2.0 Conference: Top 5 Reasons Why You Should Attend

Tangelo one of the organizers of Latino 2.0 conference. Latino 2.0 is a celebration and exploration of all things Latino in the social age. If that is not enough to convince you, here are 5 reasons why you should attend Latino 2.0.

Latino2 Logo

Latino 2.0 Conference

1. Brian Solis’ Keynote

Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.

2. Top Brands Represented:

Google, Sprint, Ogilvy, Pitney Bowes, Kaiser and more

The list goes on: Edelman, Impremedia, Verizon, Zuno, Re-Imagine group, Tangelo and a large list of influential bloggers. The interest in the Latino Market is big and big companies are attending Latino 2.0. You will have the opportunity to connect and network with them.

3. Learn How To Connect To The Hispanic Market

A Virtually Untapped Market of One Trillion Dollars, Latinos and Latinas: Hispanics number more than 50 million in the United States, and command $1 trillion in buying power. Yet half of U.S. advertisers, says the report, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts. (by mediapost)

4. It’s free thanks to Sprint and Pitney Bowes

Yes. Complete free for all participants. All you have to do is register here for Latino 2.0

5. Meet Entrepreneurs and Bloggers

Latino 2.0 will have an awards ceremony where some of the most representative leaders and entrepreneurs will be recognized. See the list of the finalists here.

Register for Latino 2.0: The California Tour. Tour Stop #1: The L.A. Marketing Tribe. in Los Angeles, CA  on Eventbrite

How Latin American Presidents Use Twitter for Good and Evil and Why

Written by Leila Ergo and Antonio Altamirano. This is the first of a series of posts analyzing the impact of Social Media in Latin America .

As discussed in a previous post, Twitter is growing fast in Latin America. Just as in other markets, Twitter’s growth has been mainly due to celebrities joining Twitter thus driving their fans to join in order to connect with their favorite celebrities.

But there’s now a huge factor that is unique to South America and that is quickly becoming a massive adoption driver for Twitter. Heads of State are joining Twitter and using it for good, evil or both. Not all presidents use Twitter in the same way or for the same purpose and not all presidents have achieved the same level of response from their people. Probably due to a lack of authenticity and transparency in their delivery style, but we will let you derive your own conclusions.

Let’s start by looking at  Venezuela, Chile and Argentina. The Presidents of these countries have a verified Twitter account and are actively using it.

Hugo Chavez, Venezuela

Hugo is now @chavezcandanga

In April 2010, Chavez joined Twitter with the nick @chavezcandanga. In some countries in Central America and the Caribbean, “Candanga” means devil, but in Venezuela it is applied to a person able to mobilize the masses. Hugo Chavez demonstrated his ability to mobilize the masses by getting 64,000 followers within the first 24 hours after opening his account. As of today Chávez has 798,981 followers and counting. His follower growth has been light-speed fast.

Twitter grew 4.8% in Venezuela after Chavez’s decision to join. So it is conceivable that the president’s entry is driving Twitter’s growth. Even ComScore experts agree with this hypothesis, in their latest report.

Chavez decided to join Twitter to respond to those who began to criticize him from online platforms (blogs, social networks, etc.). Those who criticize him are the same people who were somewhat muted by the measures used by the Venezuelan government to censor and close several traditional media in the country.

However, Chavez strategy might have backfired. Carlos Jimenez, Director of the online polling firm Tendencias Digitales, notes that nearly 90% of the two hundred  most-followed Venezuelans on Twitter are opponents of Chavez. Chavez joining Twitter might have indadvertedly lent more credibility to his opponents.

Sebastián Piñera, Chile:

The Earthquake, The Miners and Twitter

In 2008, President Barack Obama used Twitter for his own Presidential campaign. Since 2008, Obama has scored more than 5 million followers. As part of this strategy, Obama became not only the first president to use this platform but also the most popular.

Sebastián Piñera, Chile’s President, currently has more than 190,000 followers.  Piñera enjoyed, for a fleeting moment, being the most popular Latin American president on Twitter (beaten only by Obama among presidents in the Americas), until he was overtaken by Chavez who currently has over six times the amount of followers that Piñera has.

Three major events in Chile helped Piñera to build a good relationship with his followers. It should be noted that Pinera is a great example of how a Head of State can use Twitter and innate influence to help the people and to drive change. For Piñera, Twitter is more about helping others than advertising himself.

  • During the earthquake, Twitter’s Chilean community and Piñera’s own Twitter account were probably the best online channels to communicate news and information to the world and to raise money to help victims.
  • Through his account, Piñera keeps his followers up-to-speed with the rescue efforts for the miners trapped 700 feet deep after a landslide in northern Chile.
  • Chile’s Bicentennial is approaching and Piñera is using Twitter to organize and inform about the activities planned for the celebration. Check out his tweet below that translated says “Finishing up Bicentenario’s Tour. En route is a great concert of Desierto Florido at Pan de Azucar park in Atacama.”
Sebastian Pinera Twitter Bicentenario

Sebastian Pinera Twitter Bicentenario

Cristina Fernandez de Kirchner, Argentina:

Joins Twitter Too Late or Too Fast?

Argentina’s President, Cristina Fernandez de Kirchner, quickly highlighted her presence on Twitter on classic media channels, despite the controversy it generated in her country. @CFKArgentina added more than 40,000 followers in just three days.

During these first three days, Cristina did not write a single Tweet. In an interview with the Argentine daily La Nacion, Orlando Adamo, a specialist in political communication, said: “It is not good that she did not write any tweets yet. This may be a strategy to keep expectations high, but if she does not appear on Twitter in a short time, that may damage the credibility of the same space that she decided to occupy”.

The Argentine context is very different compared to that of Venezuela or Chile. For this reason we are unable to know today what the reaction of people in the future will be, or if the participation of Cristina Fernandez will lead to a greater number of Twitter users.

So far, traditional media is spreading the first tweets from Cristina Fernandez de Kirchner, which undoubtedly will encourage people to join Twitter, at least out of curiosity.

Here is a quick exchange that happened on Twitter between Cristian Fernandez de Kirchner y Hugo Chavez. Cristina congratulates Hugo for planning to celebrate Yom Kippur and Hugo replies by saying that he is very happy to hear from her and that it will be a great meeting.

Cristina Kirchner writing to Hugo Chavez on Twitter

Cristina Kirchner writing to Hugo Chavez on Twitter

Hugo Chavez replies to Cristina Fernandez de Kirchner on Twitter

Hugo Chavez replies to Cristina Fernandez de Kirchner on Twitter

Twitter’s Position?

In July 2010 the “Summit of the Future”  was conducted in Costa Rica. There, the co-creator of Twitter, Dom Sagolla, said that Venezuela has increased its number of active users since President Hugo Chavez used the platform. Sagolla also cited Venezuela’s case as an atypical one compared even with that of Obama.

With regard to the overall picture in Latin America, Sagolla recognized that this platform has brought a revolution in the communication between presidents and the public.

We are far from fully understanding the impact that Twitter and other social networks will have in the South American political and cultural landscape. Though, we are completely sure that this marks a milestone in the streamlining of communication between Latin American leaders and the people.

Twitter Trends: Behavior in Latin America and Off-The-Charts Growth

Twitter Trends: Behavior in Latin America and Off-The-Charts Growth

Twitter Trends: Behavior in Latin America and Off-The-Charts Growth

A few days ago the first study on the use of Twitter users in Latin America was published. This study was conducted over a three week period using online questionnaires. The study was based on a sample of 1,756 cases. This recent study of the digital marketing company ComScore revealed that the use of Twitter has grown extensively worldwide and Latin America stands out as the fastest growing region in the world.

Of the 93 million Twitter users in the world, 15 million are from Latin America.

  • In the past year, the growth of Twitter users in Latin America was 305%
  • Brazil (20.5%) and Venezuela (19%) are in the second and third place respectively in terms of Twitter users, after Indonesia.
  • The Asian region ranked second with a growth of 243%
  • The portrait of a typical user of twitter is: male (75%), between 21 and 30 years (56%), blogger (83%), linked to the world of Internet and new technologies (72%), using the tool because of professional interests (52%).

The data shared by The Cocktail Analysis is also useful. Its research brings more information about the average Twitter user:

  • Two in five (40%) connect to Twitter from a mobile phone or smartphone, 23% of the messages (updates) that they publish are sent from a mobile device.

From this data we can infer that we are talking about a highly technological users profile, plus the close relationship of Twitter with the Apple iPhone – the device most used for the mobile version of Twitter.

Because of the secrecy that Twitter keeps, regarding the characteristics of its users -a subject on which we will discuss in another blog post-, these first attempts to find out who and how Twitter is used are extremely valuable.

However we have found some flaws in the analysis thus far:

  • The sample used for the research: 1,756 people. Is this sample large enough to know the status of Twitter throughout Latin America? Probably the study is skewed and completely missed the difference between Brazil and the rest of South America.
  • Population density: is it possible to compare Brazil and Ecuador, for example?
  • The type of respondent: The data were collected in some countries where even smartphones were not in local markets, as many respondents were people who had access to buying imported mobile devices. This data shows that these people belong to an “elite” social class, which in Latin America is a rather small group.

If we take into account the global online population, the reality is that the number of people who do not know the application or they simply do not understand it is still quite high.

As the consultant in corporate communications strategies and new technologies Claudia Chez says in her blog post: “Even many who now use Twitter, did not understand it until they started to follow people with similar interests, participate in discussions and feel the value of such contacts. Twitter is one of those applications that rather than we try to explain, are understood only by the experience”.

Nevertheless, the high level of satisfaction shown by Twitter users (a whopping 93%) makes us think that the application has a very positive future, globally. As a result, we will be able to know more about who Twitter users are in the future data that -until now and despite attempts- remained rather vague.

What is your particular experience on Twitter? Do you like the application? Have you try to use that for your business? Which are the results obtained?

Written by @leilaergo

Your Brand Advocates – How to Find Them and What They Are Worth [FREE WEBINAR]

Written by Antonio Altamirano | Founder and CEO at Tangelo

I am pleased to invite you to a a webinar sponsored by Zuberance that I am organizing. The panel is made of Social Media practitioners from Ogilvy, Samsung., Comcast and Zuberance. Kety Esquivel from Ogilvy, Esteban Contreras from Samsung and Rob Fuggetta from Zuberance. They are outstanding marketers and they have an amazing track record building communities and connecting to relevant audiences through cutting edge channels such as Twitter, Facebook and LinkedIn.


July, 28th 2010 at 10 AM PT/ 1 PM ET

What will you learn in the webinar?

Learn how to measure the value of your Brand Advocates on Facebook, Twitter and other Social Media channels. Our panel of experts from Ogilvy, Samsung and Zuberance will explain how can you supercharge standard marketing campaigns by finding and energizing Brand Advocates. The webinar is for brand and performance marketers and C-level executives. You will also have the opportunity to learn how Zuberance technology turns Social Media into sales now for large consumer brands.

The panel will discuss:

How to find and engage your Brand Advocates on Twitter, Facebook, LinkedIn, Google Buzz and more
How to determine the value of a Brand Advocate so you can get real ROI on your social media efforts
The panel will be available to answer your questions and explore new ideas

Meet our Panel

Kety Esquivel, VP of Digital Strategy at Ogilvy

As a VP of Digital Strategy at Ogilvy, Kety provides a clear understanding of what’s important and relevant in the digital landscape to clients and their audiences. At Ogilvy Kety is a key architect in building the next generation agency focused on high impact word of mouth marketing. Kety provides clients with the strategies and solutions necessary to connect with customers and constituencies across the digital landscape. Follow Kety on .

Esteban Contreras, Social Media Lead for Samsung

Esteban is the Social Media Manager for Samsung Electronics USA. He leads all Samsung Electronics efforts on , , , Flickr, and , as well as the integration of Social Media with other digital marketing strategies.

Rob Fuggetta, Founder and CEO at Zuberance

Rob is the driving force behind Zuberance’s vision and strategy. He founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of Word of Mouth and the Social Web to drive sales. As CEO, Rob is ultimately responsible for all aspects of Zuberance’s business including product, engineering, operations, customer success, and sales and marketing. Rob is a 20-year veteran of Silicon Valley who has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was formerly a partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business. Follow Zuberance on .

How To Achieve First-Mover Advantage

You’ve launched a brand new product and the competition heats up. The business plan is laid out but as things go nowadays, the business plan looks nothing like it did when you started and it has evolved in a few key aspects only in the past few weeks. Things are moving at high speed.

Now that you have a platform where to show how awesome you are. Now that you have shipped, how do you use that to enter new markets and evolve your thinking to gain that ever so glorious first mover advantage.

  1. Evolve. The moment you ship is the moment you start evolving you product into something better. Better code, better UI, better content.
  2. Create. Innovate every step of the way.  Every user experience, every line of code.
  3. Grow. Keep your eye in the big picture.
  4. Iterate. Show your users you care for them. Iterate, improve, test, release and repeat right away.
  5. Rethink. Don’t recreate the wheel. If you see you need to actually recreate something that exists already then shift gears. You might have found the killer app

Remember that your first mover advantage is defined by the market you target. Be the first to rethink the market and create a competitive advantage by being the first to make the world a better place.

Learn How 3 Major Brands Are Turning Social Media into Sales

UPDATE: The recording of the live Social Media webinar with David Spark and Rob Fuggetta is available now. Take a look. I’m sure you will be amazed at the results that Zuberance has been able to achieve for three large consumer brands.  The webinar shows you the results of how Zuberance technology turns social media into sales.

Leading companies are harnessing the power of social media and Brand Advocates now to super-charge their sales.
Zuberance is hosting a free webinar where Rob Fuggetta (Zuberance founder and CEO) and David Spark (speaker, author and Social Media Blogger) will explain how three big companies are using Zuberance technology to turn social media into sales.

Social Media Webinar

Social Media Webinar


In this free, interactive webinar, you’ll learn how to leverage social media to:

  • Generate qualified leads and sales
  • Drive traffic and boost search engine rankings
  • Turn Facebook Fans & Twitter Followers into a Virtual Salesforce

This Social Media webinar will feature:

  • Zuberance technology
  • Real-world case studies
  • Practical tips and advice
  • Social media metrics

Also, you get the chance to get a free T-shirt. Although we would love to give one to every person who attends the webinar, we need to limit the promotion to the first 50 attendees that log in the day of the webinar.

Privacy Doesn’t Exist?

From the time you opened your account on facebook to the latest tweet you sent out. All of that information, public and easily accessible by anyone in the world. Internet moguls made movies about living in public and proclaimed the end of privacy as we know it.  And they claimed that all of this is good, but they didn’t tell you one thing. It’s not their privacy they are talking about – it’s yours. They are talking about your privacy and public exposure of thoughts and actions that can be mined in aggregate.

But guess what, this call for massive and unrestricted exposure is preached but not acted upon. Do you really think Ashton Kutcher cares about what you are doing now?  I don’t mean 60 million aggregated real-time streams, but yours in particular.  Do you really think that exposing all those truly magical intimate moments on facebook by trivializing them with a thoughtless and almost-funny status update helps you connect to your network?

The social internet was great when there were one hundred thousand users on Twitter and you can actually reach out to people like Guy Kawasaki and he would actually reply with some substance to it.  That helped me get involved in a project of his.  However, at this level of the social media game, it is no longer about people. It probably never was. It is about scalability of personal brands, customer support and information filtering.

Does privacy exists?  Yes – but you have to make it a priority and rethink your approach to social media.

If you are in for personal brand fame then you are in no different position than the famous. You give up part of your privacy in exchange for fame and human scalability.

As a closing note, I had the opportunity to attend a meetup with the person in charge of marketing at Facebook. Oddly enough, he didn’t want the session, taped, tweeted, facebooked or even blogged. Yet when he was presenting he talked about the magnificent gift of sharing that Facebook is providing to society. The session felt stiff, rehearsed, shallow and full of hot air. I will not publish his name to respect his wishes. Ridiculous.