Social Media (97) Social Media

The B2B Twitterer of the Year Awards (@B2BTOTY in Twitter) recognizes and encourages the efforts of distinguished B2B professionals on Twitter. The stakes for the 2010 Awards are much higher than in previous years and the competition to the top promises to be an exciting one.

The winner will be selected by a committee of judges with professional experience. Tangelo’s founder, Antonio Altamirano will be part of the jury, which makes it even more exciting for us.

You’re encouraged to nominate professionals and companies you think deserve recognition for their outstanding contributions to the B2B community via Twitter. The deadline for nominations is December 18, 2010.…

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Geolocation is here to stay. It has been adopted by the major players in the industry and is carving an independent position in the social media market. With products such as foursquare, mytown and gowalla leading the race, we’re sure to see a lot more competition in the space. So far facebook is the only one of the big social networks that is taking geolocation seriously by launching places, a service within facebook that allows people to check in to physical locations and to browse who’s around. This is just the beginning of the geolocation fight that is sure to heat up in the upcoming months.

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The “Instant” web is here. Google’s stroke of genius is inspiring innovative mashups that are easy to build and social search is the perfect problem to solve. Social has been suffering (or evolving – depending on whether you are an optimist or realist) from a lack of true innovation as the barriers to entry makes it simpler for startups to address smaller market issues.

Twitter, Facebook and a sleuth of social startups and consultancies are hard at work attempting to solve the issue of social search. The information shared across social networks is often fleeting and highly relevant to a small group of people yet it can have massive reach. The problem is big and the payoff for a solution is definitely compelling to entrepreneurs.…

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Tangelo is helping in the organization of Latino 2.0 conference. Latin0 2.0 is a new type of gathering that targets. Latino2 is a celebration and exploration of all things Latino in the age of digital/social engagement. But let’s dig a little deeper and lets ask the hard questions so that you can understand why you should attend and why companies like Pitney Bowes and Sprint are sponsoring the event.…

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As discussed in a previous post, Twitter’s growth is going through the roof in Latin America. Just as in other markets, Twitter’s growth has been mainly due to celebrities joining Twitter thus driving their fans to join in order to connect with their favorite celebrities.

But there’s now a huge factor that is unique to South America and that is quickly becoming a massive adoption driver for Twitter. Heads of State are joining Twitter and using it for good, evil or both. Not all presidents use Twitter in the same way or for the same purpose and not all presidents have achieved the same level of response from their people. Probably due to a lack of authenticity and transparency in their delivery style, but we will let you derive your own conclusions.

Let’s start by looking at Venezuela, Chile and Argentina. The Presidents of these countries have a verified Twitter account and are actively using it.…

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A few days ago the first study on the use of Twitter users in Latin America was published. This study was conducted over a three week period using online questionnaires. The study was based on a sample of 1,756 cases.

This recent study of the digital marketing company ComScore revealed that the use of Twitter has grown extensively worldwide and Latin America stands out as the fastest growing region in the world.

Of the 93 million Twitter users in the world, 15 million are from Latin America.

Let’s explore this data a little more in depth.…

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I am pleased to invite you to a a webinar sponsored by Zuberance that I am helping organize — the panel is made of Social Media practitioners from Ogilvy, Samsung and Zuberance. Kety Esquivel from Ogilvy, Esteban Contreras from Samsung and Rob Fuggetta from Zuberance. They are outstanding marketers and they have an amazing track record building communities and connecting to relevant audiences through cutting edge channels such as Twitter, Facebook and LinkedIn.…

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You’ve launched a brand new product and the competition heats up. The business plan is laid out but as things go nowadays, the business plan looks nothing like it did when you started and it has evolved in a few key aspects only in the past few weeks. Things are moving at high speed.…

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Leading companies are harnessing the power of social media and Brand Advocates now to super-charge their sales.

Zuberance is hosting a free webinar where Rob Fuggetta (Zuberance founder and CEO) and David Spark (speaker, author and Social Media Blogger) will explain how three big companies are using Zuberance technology to turn social media into sales.

REGISTER HERE: http://bit.ly/sm2sales…

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From the time you opened your account on facebook to the latest tweet you sent out. All of that information, public and easily accessible by anyone in the world. Internet moguls made movies about living in public and proclaimed the end of privacy as we know it. And they claimed that all of this is good, but they didn’t tell you one thing. It’s not their privacy they are talking about – it’s yours. They are talking about your privacy and public exposure of thoughts and actions that can be mined in aggregate.…

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