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	<title>Antonio Altamirano | Antonio Altamirano</title>
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	<link>http://www.altamirano.org</link>
	<description>COO, Interesante.com. Silicon Valley Entrepreneur</description>
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		<title>The Latinos Of Silicon Valley</title>
		<link>http://www.altamirano.org/startups-2/the-latinos-of-silicon-valley/</link>
		<comments>http://www.altamirano.org/startups-2/the-latinos-of-silicon-valley/#comments</comments>
		<pubDate>Mon, 13 May 2013 21:54:53 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=3120</guid>
		<description><![CDATA[<div><img width="500" height="333" src="http://www.altamirano.org/wp-content/uploads/2013/05/stay-hungry.jpg" class="attachment-anthem_featured wp-post-image" alt="Steve Jobs" /></div>A great article by Giovanni Rodriguez in Forbes describes with ease the role that Latinos are playing in the Silicon Valley.  He mentions Rebecca and I as emerging leaders in Silicon Valley. We're thrilled to see a community of new leaders emerging in the Silicon Valley and to be considered as part of that growth. I wanted to expand on it and explain why this matters.
]]></description>
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		<title>The Rise of The New Early Adopter</title>
		<link>http://www.altamirano.org/technology/the-rise-of-the-new-early-adopter/</link>
		<comments>http://www.altamirano.org/technology/the-rise-of-the-new-early-adopter/#comments</comments>
		<pubDate>Mon, 13 May 2013 18:31:49 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[early adopters]]></category>
		<category><![CDATA[interesante.com]]></category>
		<category><![CDATA[Silicon Valley]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=3266</guid>
		<description><![CDATA[Live in the future, then build what&#8217;s missing &#8212; Paul Graham Entrepreneurs in the Silicon Valley go to work every day to build products for that demographic –– which is usually homogeneous. Many  technology startups in the Silicon Valley go after the not-so-mythical tech savvy urban hipster. Although Silicon Valley is well known across the world [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Understanding 50 Million Americans, That Happen To Be Latino.</title>
		<link>http://www.altamirano.org/marketing-tools/50-million-american-latinos/</link>
		<comments>http://www.altamirano.org/marketing-tools/50-million-american-latinos/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 23:30:18 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[interesante]]></category>
		<category><![CDATA[interesante.com]]></category>
		<category><![CDATA[new mainstream]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=3156</guid>
		<description><![CDATA[The market is a summary of the current standing of 50 million Americans that are undervalued. The second point deals with why big brands are confused when targeting this market and the success of Yahoo! US Hispanics. The short answer is that they have folks who understand the general market but do not know how to deal with a differentiated market. We need more people who can relate to the market and evolve with it. Next we deal with how to fix it and why The US Latino Market Needs A Better Elevator Pitch. We analyze the fact that Latinos In Power Have A Responsibility and we are falling behind. We need to band together and claim our rightful place in the new and more colorful America. To do this I argue, that we need to focus in business and not so much in politics. Last but not least, I urge you to believe and then act.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Interesante.com and NORTEC Partner To Provide Better Artist Discovery on iPhone.</title>
		<link>http://www.altamirano.org/marketing-tools/interesante-com-and-nortec-partner-to-provide-better-artist-discovery-on-iphone/</link>
		<comments>http://www.altamirano.org/marketing-tools/interesante-com-and-nortec-partner-to-provide-better-artist-discovery-on-iphone/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 18:01:35 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[interesante]]></category>
		<category><![CDATA[interesante.com]]></category>
		<category><![CDATA[nortec collective]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=3221</guid>
		<description><![CDATA[I am so proud to two very important milestones for Interesante. First, the partnership with NORTEC Collective and second, the newly updated Interesante for iPhone. Yes, it has been only two weeks since the last update as we keep furiously moving forward making our core features better in order to provide a superb user experience.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How To Prepare A Capitalization Table For Your Startup</title>
		<link>http://www.altamirano.org/startups-2/how-to-prepare-a-capitalization-table-for-your-startup/</link>
		<comments>http://www.altamirano.org/startups-2/how-to-prepare-a-capitalization-table-for-your-startup/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 06:25:16 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[cap table]]></category>
		<category><![CDATA[startup valuation]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=3216</guid>
		<description><![CDATA[The capitalization table is key to a startup and should be understood and managed accordingly. To understand what a cap table is and how to build it, please read my post below which explains some the basics. Also read Brad Feld's introductory post on cap tables. Gust has some great resources as well to understand how to value your technology startup. 
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why Is Startup Weekend Important?</title>
		<link>http://www.altamirano.org/startups-2/why-is-startup-weekend-important/</link>
		<comments>http://www.altamirano.org/startups-2/why-is-startup-weekend-important/#comments</comments>
		<pubDate>Wed, 17 Apr 2013 17:56:11 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[startup weekend]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=3202</guid>
		<description><![CDATA[<div><img width="750" height="180" src="http://www.altamirano.org/wp-content/uploads/2013/04/SMSUPwebBanner1.gif" class="attachment-anthem_featured wp-post-image" alt="Santa Maria Startup Weekend" /></div>Startup Weekend is now a global success taking place in major cities and now is entering smaller communities and becoming a lot more diverse. Santa Maria Startup Weekend is a great example of this. Communities that have entrepreneurial potential that needs to be unlocked.  I will be one the speakers. The coaches are great and the judges come from very diverse backgrounds. The event promises to be exciting and dynamic.  There are only a few seats left, so make sure to register.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Interesante for iPhone: A beautiful new update is available for download now!</title>
		<link>http://www.altamirano.org/marketing-tools/interesante-for-iphone-a-beautiful-new-update-is-available-for-download-now/</link>
		<comments>http://www.altamirano.org/marketing-tools/interesante-for-iphone-a-beautiful-new-update-is-available-for-download-now/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 15:30:55 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[interesante]]></category>
		<category><![CDATA[interesante.com]]></category>
		<category><![CDATA[iphone app]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=3158</guid>
		<description><![CDATA[I'm very excited to communicate that Interesante for iPhone has an update available in the App Store.  There are a few big things that makes this update something that you should check out and download now. 

The user interface has been revamped – More swipe gestures to make the experience more natural  for the user. We did this so that our users are more comfortable when interacting with the features we've just released. Also, we believe that the UI should get out of the way of the user and be measured by its ability to deliver the highest value to the user and not by simply aesthetic beauty. We, however, are shooting for both and striving to achieve a balance of function and beauty.  Also, there's a new gaming component. Every time that there you use Interesante and you press "Interesante", we track that and rank you against other active users. We do this daily, so if you are dropping in the rankings and want to be #1, you can always try the next day. This is only on the iPhone app. Check it out and let us know what you think.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Interesante and Mozilla Mexico Working Together</title>
		<link>http://www.altamirano.org/hispanic-market/interesante-com-mozilla-partnership/</link>
		<comments>http://www.altamirano.org/hispanic-market/interesante-com-mozilla-partnership/#comments</comments>
		<pubDate>Wed, 27 Mar 2013 15:29:49 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Hispanic Market]]></category>
		<category><![CDATA[interesante]]></category>
		<category><![CDATA[interesante.com]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=3142</guid>
		<description><![CDATA[Exciting news! Mozilla Mexico just announced a partnership with Interesante.  The collaboration is just getting started and it has a lot of potential for both companies as we share a common set of values and goals.  Please check out Interesante's blog post to find out more about this nascent collaboration. 
]]></description>
		<wfw:commentRss>http://www.altamirano.org/hispanic-market/interesante-com-mozilla-partnership/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How US Latinos Are Creating The New Mainstream.</title>
		<link>http://www.altamirano.org/hispanic-market/latinos-driving-economic-growth/</link>
		<comments>http://www.altamirano.org/hispanic-market/latinos-driving-economic-growth/#comments</comments>
		<pubDate>Fri, 15 Mar 2013 07:44:52 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Hispanic Market]]></category>
		<category><![CDATA[hispanic entrepreneurs]]></category>
		<category><![CDATA[interesante.com]]></category>
		<category><![CDATA[US Latinos]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=3125</guid>
		<description><![CDATA[How US Latinos Are Creating The New Mainstream –– A great majority of the innovation coming from Latinos in the US and abroad still attempts to target the mainstream. The demographic that has become the standard in marketing presentations is the young white male between the ages of 24 to 35. So much talent from the Latino community is going into preaching to the status-quo rather than breaking it apart and defining a new path. Please, don't misunderstand my words. I believe Latinos should and need to work in all types of professional fields.

I am talking to the entrepreneurs. You have the chance to create anything you want. Maybe, in the ideation stage, you could look around and make our own demographic a priority. Some will succeed and that will be the example to follow and to truly create the new mainstream.]]></description>
		<wfw:commentRss>http://www.altamirano.org/hispanic-market/latinos-driving-economic-growth/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Interesante at Google Developers Live.</title>
		<link>http://www.altamirano.org/technology/interesante-at-google-developers-live/</link>
		<comments>http://www.altamirano.org/technology/interesante-at-google-developers-live/#comments</comments>
		<pubDate>Wed, 16 Jan 2013 20:33:47 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=3095</guid>
		<description><![CDATA[We're happy to announce that the Interesante team presented at Google Developer Live. It was a live event but you can see the recording above.  Jochen Kumm, our Chief Scientist, Pablo Gamba, our Chief Technology Officer and myself, will be talking about our integration with the YouTube API.  This integration enables Interesante to improve the discovery of relevant videos.
]]></description>
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