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	<title>How To Create Markets With Technology</title>
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	<link>http://www.altamirano.org</link>
	<description>Mind-blowing web applications and experiences</description>
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		<title>Startups: Do You Have Skin In The Game?</title>
		<link>http://www.altamirano.org/technology/startups-do-you-have-skin-in-the-game/</link>
		<comments>http://www.altamirano.org/technology/startups-do-you-have-skin-in-the-game/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 02:13:10 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[Tangelo]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=1154</guid>
		<description><![CDATA[Why some startups succeed and others fail? Most importantly, how do you define success and failure and can you possibly be successful by  challenging the status quo of innovation and startup value creation? Those are questions that I attempt to answer with a few things I've experienced through my own experience building a company from scratch. 


Related posts:<ol><li><a href='http://www.altamirano.org/marketing-tools/introducing-creating-something-from-nothing-exploring-startups-and-the-latino-influence/' rel='bookmark' title='Permanent Link: Introducing: Creating something from nothing: Exploring Startups and the Latino Influence'>Introducing: Creating something from nothing: Exploring Startups and the Latino Influence</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>V5 in the Spotlight. Celebrating Fearless Entrepreneurs</title>
		<link>http://www.altamirano.org/social-media/v5-on-the-spotlight-celebrating-fearless-entrepreneurs/</link>
		<comments>http://www.altamirano.org/social-media/v5-on-the-spotlight-celebrating-fearless-entrepreneurs/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 00:20:34 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[creating something from nothing]]></category>
		<category><![CDATA[Julio Varela]]></category>
		<category><![CDATA[Latino 2.0]]></category>
		<category><![CDATA[latino startups]]></category>
		<category><![CDATA[latinos leaders]]></category>
		<category><![CDATA[V5]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=1145</guid>
		<description><![CDATA[This space is devoted to highlighting those latino/a entrepreneurs that are risk takers and that are leading the way. This post explores a startup that is lead by Julio Varela (@julito77) and that has found that the path you take often defines the services your company provides and that it is often better to learn as you go and be flexible with your business objectives. Have one mission in mind but don't forget what you learn along the way.


Related posts:<ol><li><a href='http://www.altamirano.org/marketing-tools/introducing-creating-something-from-nothing-exploring-startups-and-the-latino-influence/' rel='bookmark' title='Permanent Link: Introducing: Creating something from nothing: Exploring Startups and the Latino Influence'>Introducing: Creating something from nothing: Exploring Startups and the Latino Influence</a></li>
<li><a href='http://www.altamirano.org/social-media/latino2-tweetup-los-angeles/' rel='bookmark' title='Permanent Link: Latino2: All things Latino in the Digital Age. Pre-Event Tweetup in L.A.'>Latino2: All things Latino in the Digital Age. Pre-Event Tweetup in L.A.</a></li>
<li><a href='http://www.altamirano.org/marketing-tools/latino-leader/' rel='bookmark' title='Permanent Link: The Paradox of Latino Leaders. Are they really different?'>The Paradox of Latino Leaders. Are they really different?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.altamirano.org/social-media/v5-on-the-spotlight-celebrating-fearless-entrepreneurs/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Latino2: All things Latino in the Digital Age. Pre-Event Tweetup in L.A.</title>
		<link>http://www.altamirano.org/social-media/latino2-tweetup-los-angeles/</link>
		<comments>http://www.altamirano.org/social-media/latino2-tweetup-los-angeles/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 18:04:30 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Latino 2.0]]></category>
		<category><![CDATA[Latinos]]></category>
		<category><![CDATA[latinos leaders]]></category>
		<category><![CDATA[latism]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=1138</guid>
		<description><![CDATA[n order to put a great conference together we need your help. We would like you to join us for an informal meeting in Los Angeles where we will discuss the essence  of Latino2 and where we will lay down the basis for the implementation of this magnificent event.

Please join us on February 6th, 2009 at Seven Restaurant in L.A. at 8 PM.  Giovanni Rodriguez, David Vallejo and Kety Esquivel will be hosting the event. We already have 24 people that have signed up to attend the event. We have 16 more free tickets that we have released so please go ahead and get your free ticket now.


Related posts:<ol><li><a href='http://www.altamirano.org/social-media/digital-natives-creators-and-participants-not-marketing-targets/' rel='bookmark' title='Permanent Link: Digital Natives: Creators and Participants not marketing targets'>Digital Natives: Creators and Participants not marketing targets</a></li>
<li><a href='http://www.altamirano.org/marketing-tools/latino-leader/' rel='bookmark' title='Permanent Link: The Paradox of Latino Leaders. Are they really different?'>The Paradox of Latino Leaders. Are they really different?</a></li>
<li><a href='http://www.altamirano.org/marketing-tools/introducing-creating-something-from-nothing-exploring-startups-and-the-latino-influence/' rel='bookmark' title='Permanent Link: Introducing: Creating something from nothing: Exploring Startups and the Latino Influence'>Introducing: Creating something from nothing: Exploring Startups and the Latino Influence</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.altamirano.org/social-media/latino2-tweetup-los-angeles/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Captivate Your Audience. The Story of a Corporate Marketer.</title>
		<link>http://www.altamirano.org/search-marketing/b2b-capturing-the-imagination-of-your-audience/</link>
		<comments>http://www.altamirano.org/search-marketing/b2b-capturing-the-imagination-of-your-audience/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 06:48:17 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B2C Social Media]]></category>
		<category><![CDATA[Social Media B2B]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter B2B]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=1130</guid>
		<description><![CDATA[This post is a detailed description of a corporate marketer's profile and how things have changed in this role over the past six years. It used to be that things changed every decade, now it changes every two years. Your challenges are forcing you off of your comfort zone and you better get ready because there's more coming. Read on to learn more.


Related posts:<ol><li><a href='http://www.altamirano.org/marketing-tools/dear-corporation-got-1-million-forget-your-corporate-website/' rel='bookmark' title='Permanent Link: Dear Corporation: Got $1 Million, Forget Your Corporate Website'>Dear Corporation: Got $1 Million, Forget Your Corporate Website</a></li>
<li><a href='http://www.altamirano.org/technology/the-leap-from-marketer-to-creative-technologist/' rel='bookmark' title='Permanent Link: The Leap From Marketer to Creative Technologist'>The Leap From Marketer to Creative Technologist</a></li>
<li><a href='http://www.altamirano.org/marketing-tools/how-to-create-a-sucessful-sem-campaing-not/' rel='bookmark' title='Permanent Link: How to create a sucessful SEM campaign &#8230; not!'>How to create a sucessful SEM campaign &#8230; not!</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.altamirano.org/search-marketing/b2b-capturing-the-imagination-of-your-audience/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Looking at 2010 straight in the eye</title>
		<link>http://www.altamirano.org/social-media/looking-at-2010-straight-in-the-eye/</link>
		<comments>http://www.altamirano.org/social-media/looking-at-2010-straight-in-the-eye/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 08:13:43 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Happy 2010]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=1126</guid>
		<description><![CDATA[I really like the beginning of a new year. With all the hustle and bustle behind us, we dip our toes into resolution season and with a sense of renewal we try to leave all the stuff that we didn't like behind us. Glorious feeling of reincarnation. You are either different, more grown up, wiser and have a few more gray hairs to for show it. 


Related posts:<ol><li><a href='http://www.altamirano.org/social-media/2010-community-vs-ideas-relationships-vs-causes/' rel='bookmark' title='Permanent Link: 2010: Community vs. Ideas. Relationships vs. Causes'>2010: Community vs. Ideas. Relationships vs. Causes</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.altamirano.org/social-media/looking-at-2010-straight-in-the-eye/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>2010: Community vs. Ideas. Relationships vs. Causes</title>
		<link>http://www.altamirano.org/social-media/2010-community-vs-ideas-relationships-vs-causes/</link>
		<comments>http://www.altamirano.org/social-media/2010-community-vs-ideas-relationships-vs-causes/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 08:35:19 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[idea marketing]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=1123</guid>
		<description><![CDATA[You can create a community of thousands around the idea that "Yes, We Can" but you cannot squeeze that idea out of an existing community.



Related posts:<ol><li><a href='http://www.altamirano.org/social-media/stuff-white-people-like-the-blog-some-ideas-for-stuff-brown-people-like/' rel='bookmark' title='Permanent Link: Stuff white people like &#8211; the blog. Some ideas for Stuff brown people like'>Stuff white people like &#8211; the blog. Some ideas for Stuff brown people like</a></li>
<li><a href='http://www.altamirano.org/social-media/looking-at-2010-straight-in-the-eye/' rel='bookmark' title='Permanent Link: Looking at 2010 straight in the eye'>Looking at 2010 straight in the eye</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.altamirano.org/social-media/2010-community-vs-ideas-relationships-vs-causes/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>The last week of the first decade of the new millennium. Let&#8217;s make it count!</title>
		<link>http://www.altamirano.org/social-media/the-last-week-of-the-first-decade-of-the-new-millennium-lets-make-it-count/</link>
		<comments>http://www.altamirano.org/social-media/the-last-week-of-the-first-decade-of-the-new-millennium-lets-make-it-count/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 09:44:08 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Last week of 2009]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=1114</guid>
		<description><![CDATA[The end of the year is great opportunity to review goals, make all sorts of predictions about what the new year is bringing and feel as if we have run out of time to complete some of the goals that we set off for 2009. 



Related posts:<ol><li><a href='http://www.altamirano.org/social-media/askimet-ive-opened-the-comments-area-and-turned-over-safety-to-askimet/' rel='bookmark' title='Permanent Link: Akismet: I&#8217;ve opened the comments area and turned over safety to Akismet'>Akismet: I&#8217;ve opened the comments area and turned over safety to Akismet</a></li>
<li><a href='http://www.altamirano.org/social-media/looking-at-2010-straight-in-the-eye/' rel='bookmark' title='Permanent Link: Looking at 2010 straight in the eye'>Looking at 2010 straight in the eye</a></li>
<li><a href='http://www.altamirano.org/marketing-tools/unm2pnm-use-new-marketing-to-prove-new-marketing/' rel='bookmark' title='Permanent Link: UNM2PNM: Use new marketing to prove new marketing'>UNM2PNM: Use new marketing to prove new marketing</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.altamirano.org/social-media/the-last-week-of-the-first-decade-of-the-new-millennium-lets-make-it-count/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Why do I need a Facebook Page? And Why You Do Too</title>
		<link>http://www.altamirano.org/social-media/facebook-page-for-personal-brand/</link>
		<comments>http://www.altamirano.org/social-media/facebook-page-for-personal-brand/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 09:11:54 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[why facebook page]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=1109</guid>
		<description><![CDATA[I have decided to start my own Facebook page. It was a decision that didn't come easy. I needed time to get used to having "fans" on facebook and to the fact that opening up my own page might look rather self-absorved for folks that don't understand what I am doing, so I decide to share a few reasons why someone should have (or not) a Facebook page for yourself.


Related posts:<ol><li><a href='http://www.altamirano.org/social-media/dude-wheres-your-facebook-app/' rel='bookmark' title='Permanent Link: Dude, where&#8217;s my facebook app?'>Dude, where&#8217;s my facebook app?</a></li>
<li><a href='http://www.altamirano.org/social-media/study-top-15-brands-presence-on-twitter-and-facebook/' rel='bookmark' title='Permanent Link: Top 10 Brands on Twitter and Facebook'>Top 10 Brands on Twitter and Facebook</a></li>
<li><a href='http://www.altamirano.org/social-media/business-plan-for-facebook-application-hitchhiker-hookup-that-came-out-of-weekenapps/' rel='bookmark' title='Permanent Link: Business Plan for Facebook Application (Hitchhiker Hookup) that came out of WeekendApps'>Business Plan for Facebook Application (Hitchhiker Hookup) that came out of WeekendApps</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.altamirano.org/social-media/facebook-page-for-personal-brand/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Finding Your Passion</title>
		<link>http://www.altamirano.org/marketing-tools/finding-your-passion/</link>
		<comments>http://www.altamirano.org/marketing-tools/finding-your-passion/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 10:10:08 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Passion]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=1103</guid>
		<description><![CDATA[I started writing tihs right after watching Julie and Julia and as it so happens, movies move me emotionally into action. The movie from my point of view was more about entrepreneurship and doing what you love than it was about food or the characters themselves. The main thread tying film together is the deep connection with the topic they chose to learn about . Julie and Julia were driven to a something they've never really explored before. A passion so profound it drives you to be the best you can be at something.


Related posts:<ol><li><a href='http://www.altamirano.org/marketing-tools/lazlo-bock-on-googles-need-for-immigrant-workers/' rel='bookmark' title='Permanent Link: Lazlo Bock on Google&#8217;s need for Immigrant Workers'>Lazlo Bock on Google&#8217;s need for Immigrant Workers</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.altamirano.org/marketing-tools/finding-your-passion/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>2009 Customer Service Winners And Losers: AT&amp;T, United and Minted</title>
		<link>http://www.altamirano.org/marketing-tools/2009-customer-service-winners-and-losers-att-united-and-minted/</link>
		<comments>http://www.altamirano.org/marketing-tools/2009-customer-service-winners-and-losers-att-united-and-minted/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 20:43:34 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[ATT Customer Service]]></category>
		<category><![CDATA[Minted Customer Service]]></category>
		<category><![CDATA[United Customer Service]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=1091</guid>
		<description><![CDATA[I've had several very interesting interactions with my service providers over the last year. Honestly, I wish I didn't have to call them, tweet them or or do otherwise to ask about my service.  I think that in general, the less you call your service provider to get support, the  better the service is and therefore the customer service gets better since companies can concentrate on rewarding their customers. This is something very few companies do and to my surprise, Citibank did it this year. They actually made me feel like they actually care by giving me a better interest rate and actively calling me to congratulate me on my outstanding payment record.  


Related posts:<ol><li><a href='http://www.altamirano.org/marketing-tools/awful-customer-service-and-service-itself-from-verizon-and-att/' rel='bookmark' title='Permanent Link: Awful customer service from COMCAST and AT&#038;T'>Awful customer service from COMCAST and AT&#038;T</a></li>
<li><a href='http://www.altamirano.org/marketing-tools/sun-microsystems-nominated-to-the-excellence-in-marketing-awards/' rel='bookmark' title='Permanent Link: Sun Microsystems nominated to the Excellence in Marketing Awards'>Sun Microsystems nominated to the Excellence in Marketing Awards</a></li>
<li><a href='http://www.altamirano.org/marketing-tools/it-takes-a-lot/' rel='bookmark' title='Permanent Link: It takes a lot'>It takes a lot</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.altamirano.org/marketing-tools/2009-customer-service-winners-and-losers-att-united-and-minted/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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