Social Media: Avoid Controlling The Message

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Although the thinking about social media is evolving, most companies continue to consider a social media presence to be only about pushing out “the message” to a thirsty audience. That is not the case and arguably it has never been. Companies that want to control the message or that the marketing thinking is around attempting to control the message via social media are destined to lure around obscurity in the social media landscape. Remember, you can shape the opinion that people have about your brand but you can never be truly successful at building an emotional connection between your users and our brand if you want to control.  Don’t control, participate!

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