B2B Spending on Social Media to Explode

Written by Antonio Altamirano | Founder and CEO at Tangelo

eMarketer reports that B2B companies will really start getting on the social media game in a big way. Spending in Social Media by B2B will be a hot item for agencies that know how to help big brands enter the space and for sites that have real state to sell. One of the things that has not been mentioned here is the spending that will take place for retooling web properties that are currently not social.

B2B Social Media Spending

B2B Social Media Spending

Social goes beyond advertising dollars. It permeates the organization and this Social DNA has to be distributed across all aspects of the business and not only in the outward facing advertising and marketing campaigns.

Here is a report on twitter for B2B to get you started. Please check this guide for how to make Social Media work for B2B.

Despite social media marketing’s sizable popularity, business-to-business (B2B) companies are still fairly new to the discipline. According to a November 2009 survey from Business.com, 73% of B2B respondents who were using social media had less than two years of social media marketing experience.

But now that social media has caught on in the sector, spending forecasts suggest that big increases are coming.

“B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries,” said eMarketer’s Evelyn Jung, author of the new report “B2B Social Media Marketing Heats Up.”


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