Suddenly I feel the urge to race to the Mac store [online] and get me a Mac Air. But then again, that is way too easy. I need to put my time before choosing an unproven product and if the release of the latest Mac OS is a sign [or the iPhone for that matter] it is better to wait until Mac figures it out first. I am just starting to think about an iPhone. [why?: because I got one for my wife and I steal it every now and then]

CES is picking up on awareness. My question is, Mac is one brand and CES is a collection of many PC related gadgets. With the search trends comparisson below, seems rather puzzling that having so much leverage by brand association, CES is just about 2/3 stronger than MacWorld.

Now PC vs. Mac

There is a slight trend upwards for Mac and a slight trend downward for PC. Is this why now we can see many Starbucks customers connect with Macs? It is harder to continue to believe that with a Mac you can “think different” or that you are somehow part of a select group of individuals that avoid the PC hell.

At the end, it is not about the OS. It is about differentiation on design at the laptop-is-a-commodity level. The main issue is that companies [be those PC or Mac shops] need to start thinking about a virtualization strategy to become OS and hardware platform agnostic. I can’t believe that innovative companies continue to be locked into a system [Windows PCs almost by default] and obstructing innovation on behalf of uniformity.