The corporate website is dead. People don’t want to see overinflated self-promotion in a one-directional way. There is almost zero personal and emotional connection to your high end imagery and your messages most of the time sound like a threat.
The moment you put a smart emotional brain to manage your website and get over the fear to actually engage your customers online, that is when the value will poor in. Stop worrying about the clicks you get from Google and trying to understand what each one means. It doesn’t matter. What matters is the interaction.
Engage your advocates. Empower them. Find them. Multiply them. And then invite them to your home for coffee. Your website should be your living room and I bet you wouldn’t put a disco ball with sparkly lights in the middle of it when you are expecting the visit of your most important people. Don’t blind your visitors with a flashlight directed into their eyes.
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