How to create a sucessful SEM campaign … not!

by Antonio Altamirano on November 16, 2006 · 1030 comments2006-11-16+18%3A26%3A56Antonio+Altamirano

in Marketing Tools

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1. Offer 1000% ROAS
2. Optimize with less than 2 conversions per day
3. Launch without tracking tags
4. Expect 1000% ROAS in the first day … You give me one dollar and I give you ten back. Anything wrong with that?
5. Bid against established brands. You can’t outspend Vonage! .. or can you?
6. Spend all the monthly budget in a day
7. Spend all the monthly budget unwisely
8. Unable to actually spend the monthly budget
9. Over spend
10. Zero budget spend

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