Local Search Advertising: The next frontier?


With a plethora of 2.0 companies worrying about AJAX integration and super simple interfaces (in the pure Google style), are we missing the next wave of crucial innovation – that actually makes money?

Pure paid search optimization is all about Google (ok, ok, yahoo, msn and ask included) but what about the local search engines and directory services? Is local the next frontier for web 2.0 — yeah right! …

truelocal, local.yahoo.com, local.google.com … how far can you really segment a market? Are we getting to the point where your search engine of choice should be expected to tell you what your next door neighbor’s favorite restaurant is? — all real time?

… or is this a friendster type of frenzy that looks cool but does not go anywhere?


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