Doing something useful and creating value with technology. That is what this recycling company is doing. Becoming more relevant within this information driven economy.
A widget version of their environmental savings calculator will be launching soon. The calculator can calculate the savings of recycling programs for businesses.
The widget will allow you to embed the calculator and its full functionality into your blog or website so that you can offer this functionality from directly from your website. You can try the environmental savings calculator here.
Why is this important?
Because it is not enough any more to only publish great content and optimize your site. Your business online needs to show added value through relevant technology to the market you are playing on. Your content and information needs to be available to your clients on your website and most importantly off your web properties via third party publishers. Moreover, allow your business partners and trade publication to add value with the tools you provide them.
If you are a recycling company a green widget makes sense. If you are a blog about startups like TechCrunch then a database with information about startup companies and API access makes sense. Â The bottom line is that your company and the tools it offers need to be relevant and provide value to your partners and clients.
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Hey antonio –
Really solid post. I think your core message is spot on.
I’m not a web/tech guy – but I do have a question that is in this vein of finding value.
Does the current widget/extension technology allow for facebook-like connect features.
For example – if there was a survey widget – and the company deployed it across the web in blogs – is there a way in which takers of the survey/poll could have their date recorded back to the survey company database – and have it attributed to the particular user? ( I would imagine that the survey/poll taker would have to at least have an account with the survey company? yeah) — At any rate – you seem pretty up on deployed technologies and API’s — so maybe you have some insight.
Either way – glad to have discovered the blog. Keep up the good work, and thanks for sharing.
Hi – the widget we are developing does not have FB connectivity. For that we would need to develop an application that plays well with facebook’s API and to sync it to a backend DB.
RE: Survey widget — you are right. The user would need to login for the survey widget to do the attribution.
However, poll widgets if deployed across the web are good because folks wouldn’t need to login thus making it easier to collect survey data.
For “closed” surveys you have other services like polldaddy and such.
For the survey widget to need to record usernames and attribute appropriately it would need to have a strong use case scenario.