Latinos, Politics - Wednesday, July 23, 2008 18:18 - 0 Comments
BW: The Paradox of Latino Leaders | Are they really different?
The article in BusinessWeek about Latino leaders highlights some important aspects of what it means to be Latino these days in corporate America. Yet, it feels like the analysis was done in a lab (aka. focus group where all people are most likely to follow the tone of questioning once it has been set by the first answer) rather than in real life. In any case, I respect and admire the work that Bernardo Ferdman and Placida Gallegos have done in their study titled: Identity Orientations of Latinos in the United States. Continue…
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Miscelaneous and Personal - Jun 19, 2008 23:42 - 1 Comment
What happens in Life
What matters in life is not what happens to you but what you remember and how you remember it. - Marquez
I will probably remember this week by a few things. This week was when Ethan (my 4-week old son) had a hard time breathing. Breaks my heart to even think about it. Putting these thoughts into words is a way to take a different look at the situation and to let my mind reconstruct the surrounding events to this pivotal event.
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Advertising, Marketing Tools, Search Engine Marketing - Jun 25, 2008 13:33 - 0 Comments
How to optimize and test B2B SEM campaigns?
Looking at the right stuff but looking at it from too far away might be hindering your optimization capabilities. At this level of optimization, the factors that you need to consider are much more complex than campaign level CTR and CPC.
For those struggling to find a meaningful test environment, I would suggest doing the following before moving forward with a SEM test. This will help you gather data and possible outcomes.
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Advertising, Marketing Tools, Search Engine Marketing - Jun 25, 2008 13:33 - 0 Comments
How to optimize and test B2B SEM campaigns?
Looking at the right stuff but looking at it from too far away might be hindering your optimization capabilities. At this level of optimization, the factors that you need to consider are much more complex than campaign level CTR and CPC.
For those struggling to find a meaningful test environment, I would suggest doing the following before moving forward with a SEM test. This will help you gather data and possible outcomes.