Can Your Company Be Social If Your Employees and Partners Aren’t?

Share openly, lead openly and be social to the core of your business model. That means that at least your key employees need to be social, open and well versed in the topic.

5 Sure-fire Ways To Fail Miserably

This is a guide to what companies and people should avoid in order to minimize miserable failures. It is one thing to fail because of your own shortcomings — You will learn a lot from those. But to let others help you fail is something else altogether.

Top 5 Things That “Social” Is Not

Social is not: Narrow. A Twitter or Facebook account, does not make a brand social.
Social is not: Apps. The fact that you are building apps does not make your marketing or technology app social. You need to understand and be part of the ecosystem in order to understand it.
Social is not: A business plan for revenue. If your business didn’t have revenues before social media then entering social is not going to change that.
Social is not: The solution for world hunger. No matter how many updates you send a day mentioning world hunger, that sole action will not help people in Africa. You have to get off the couch and interact in the real world. Like the folks at latism are doing.

Love Earth :: Earth Day 2010

By GapingVoid

How To Use The Facebook Like Button For Marketing

The socialization of the web happening in real time and in front of our eyes and marketers are eager to take advantage of the features that Facebook is providing to the internet. The FACEBOOK LIKE button has been unveiled and with that many opportunities are taking shape for brands and marketers.

On Google, Product Reviews and Social Media

I’ve been blogging at the Zuberance blog about a social media, Google and the value of product reviews to the online experience. There are a few reasons why Google is turning into the dinosaur of the social media world. Please make sure to read my post on Google and Social Media and share your opinions.

Twitter Weekly Updates for 2010-04-18

"The dotcom-era free-for-all of apps, services and content for end users is not-so-gradually coming to a halt" http://bit.ly/95HLYN #ning # @maugalvan felicitaciones! in reply to maugalvan # “You must do the thing you think you cannot do” ~Eleanor Roosevelt # Drinking Yerba Mate with Mafalda and Talking Technology http://bit.ly/d6yTX1 http://bit.ly/cLiDH9 # Follow @latinosintech for tweet [...]

Do what you can’t not what you know

Technology by Einstein

Dancing Tango in the streets of Buenos Aires

The city is creative by nature. If you apply this creativity to the thousands of designers and software developers coming out of top universities, then you have a winning combination.