Experience

Currently running my own company. Tangelo. Tangelo clients include Intuit, Padnos, Zuberance and more. We launched the first comprehensive pregnancy management iPhone app for one of our clients.

Highlights: Experience managing global and innovative marketing programs for corporations such as Accenture, Yahoo!, Sun Microsystems and several startups in the Silicon Valley.

Fun stuff: Established first social media program at Accenture successfully. First business podcast at Sun.

Contact me: 650-799-1592 antonio@altamirano.org

Highly creative with powerful online and traditional marketing skills used to improve the growth of internet-driven businesses on a global marketplace. Out of the box thinker able to springboard non-traditional ideas into quantifiable contributions to bottom-line profits. Measurably improve online conversion and retention rates for B2B and B2C companies. Skillful communicator able to consistently achieve buy-in from top-decision makers. Risk-taker delivering undeniably successful marketing and business and process development growth strategies to outpace competitors and cement market position. Fully bilingual in English and Spanish.

PROFESSIONAL EXPERIENCE

Career Note:

Currently serving as Tangelo’s CEO. Tangelo LLC, A boutique internet marketing and software company 05/2009-Present

Tangelo

Silicon Valley, California · 05/2009-Present

Mobile Apps, Internet Marketing and Software Development

CEO, Founder

Responsible for the company’s growth, achieving a self-sustaining company with low overhead and agile people and project management processes. Built a team of high performers to support Internet marketing and software development consulting projects. Manage all aspects of the company from individual performance to business strategy and goals.

Accomplishments:

  • Build and launch mobile apps for iPhone, blackberry and Android
  • Built automated landing page tool to support high traffic volume search engine marketing campaigns. Tool supports on-the-fly relevant lading page creation with customizable templates and manages several hundreds of thousands keywords.
  • Consulting and implementation of several search engine-marketing campaigns across several verticals and search engines achieving high conversion rates and dramatically lowering cost per click.
  • Rapid client acquisition and retention. Both key to the success of the company.
  • Successfully lead Internet marketing consulting projects for clients in several verticals such as healthcare, ecommerce, green tech and Internet start-ups.
  • Delivered several prototypes of web apps for early stage startups and optimized UI and scalability for existing apps.

Accenture

Silicon Valley, California 02/2007-05/2009

Global management consulting, technology services & outsourcing company with operations in 152 countries.

Internet Marketing Consultant, Global Search Engine Marketing Lead

Design and spearhead diverse integrated Internet marketing campaigns across Accenture’s technology consulting, management consulting, and outsourcing business lines. Drive the execution of social media and search marketing programs companywide for execution worldwide, including in Italy, Germany, Spain, France, China, Japan, the United Kingdom, and the United States. Artfully adapt and maximize agency resources. Manage and partner with 16 personnel to skillfully customize media marketing strategies to surpass corporate goals. Advance the creation and implementation of social media campaigns for Accenture’s business lines. Identify new media marketing channels, establishing the tools needed to facilitate Accenture’s achievement of target goals. Research and select applicable vendors. Formulate annual SEM campaign goals and objectives using data from top industry performers, consistently surpassing benchmarks. Discover, evaluate, and implement cutting-edge marketing programs backed by data and performance metrics. Train up to 30 personnel worldwide in Search Engine Marketing.

Accomplishments:

  • Delivered immediate first page search engine (Google) rankings for keywords relevant to the business within one week of being assigned to lead the SEO program for the company’s 30+ websites worldwide.
  • Elevated the search marketing program (SEM) from a small, U.S.-based initiative with little direction and a budget of $25,000 per month to the top performing marketing program in the company with a budget of $3 million per year. Program currently spans 8 countries in 7 languages.
  • Achieved conversion rates of over 25%. Reduced cost per click rates by 70%, strengthening budget performance.
  • Outpaced the 250 Internet marketing programs companywide as the creator of the only SEM programs producing actionable business leads delivering quantifiable profits to the bottom line.
  • Cemented Accenture’s presence on Twitter as one of seven of the top 100 entities worldwide, which owns its branded experience.

SEARCHREV (AKQA), Palo Alto, California • 2006-2007

Top search engine marketing firm with a patent-pending technology platform yielding high-quality paid search results.

Senior Account Manager

Executed innovative, cutting-edge, and comprehensive search marketing campaigns for Fortune 500 companies across multiple markets. Verticals included financial, entertainment, content publishing, and technology.

Managed the relationship with Yahoo!, the company’s top client. Drove business development and orchestrated strategic consulting services as the manager of a team in charge of accounts such as astrology.com, eLoan.com, and Yahoo! Simplified and facilitated a seamless project management process companywide. Infused a culture of efficiency into the startup environment staffed by a young staff with minimal work experience.

Operational/Financial Achievements:

  • Directed 5 Yahoo! Business accounts comprised of Yahoo! Instant Messenger, Yahoo! Home Page, Yahoo! GO (mobile), Yahoo! Local, and Yahoo! Shopping. Formulated search marketing strategies. Optimized conversion funnel.
  • Overachieved customer expectations and objectives with the creation and implementation of high-yielding marketing strategies, including for such companies as eLoan.com, motorsport.com, astrology.com.
  • Increased agency’s profits by an average 52% and consistently doubling client revenues.
  • Captured an ~800% ROI for motorsport.com revenues.
  • Tripled Yahoo! Instant Messenger installations with no additional budget outlay.
  • Reduced CPC by 30% for all campaigns.

ADDITIONAL WORK HISTORY (Full Details upon request)

Sun Microsystems, Menlo Park, California 2002-2006

Global Marketing Manager: Architected global marketing storage campaigns. Constructed demonstrations for VoIP, video processing applications, and clusters in support of technical marketing events, including Java One and Oracle World. Quickly grasped the intricacies of technology marketing as a story telling tool used to convey a powerful message about a product or service.  Completed extensive self-study, tenaciously expanding business and technology knowledge on subjects ranging from server and storage device setup to marketing. Crafted marketing collateral for RFID solutions to support sales organization.

Operational/Financial Achievements:

  • Pioneered Sun Storage’s first podcast program, generating 6K downloads in the first 30 days.
  • Secured C-Level executives companywide to participate in the podcast.
  • Achieved the first online sale ($150K) from a paid search campaign after designing and introducing the first Search Marketing program.
  • Devised and launched an interactive sales tool delivered to 3K+ sales representatives.
  • Transformed the technical marketing website into a more efficient, user-friendly tool.
  • Handpicked to lead and manage all marketing communications for the Asia Pacific Sales Organization. Directed the solution lifecycle virtual team, cementing quality assurance and timely project delivery.

EDUCATION

Bachelor of Science in Computer Science, San Francisco State University, San Francisco, California

Civil Engineering, Universidad Central del Ecuador, Quito, Ecuador

TECHNICAL SKILLS

  • Desktop Applications: Several analytics packages (Omniture, HBX, etc) Adobe Illustrator and PhotoShop, Macromedia Fireworks and Dream Weaver, Audacity, Star Office Suite, MS Office (Word, Excel, Access, and PowerPoint), Outlook, Websense, Apache, Symantec Security Console, Mambo/Joomla, and MySQL
  • Languages and Platforms: Windows and Mac OS; UNIX, Linux, LAMP, Java, C++, C, HTML, PHP, Solaris, Windows 2000/2003 Server, FreeBSD, and Eclipse

AWARD

Accenture’s Internet Marketing Excellence Award. Top performing marketing program company-wide.