Comments on: B2B SEM | B2B Search Engine Marketing and the Long Tail http://www.altamirano.org/search-marketing/b2b-sem-b2b-search-engine-marketing-and-the-long-tail SEM, SEO, Social Media and other marketing lies Tue, 06 Jan 2009 03:42:33 +0000 http://wordpress.org/?v=2.7 hourly 1 By: pkennedy http://www.altamirano.org/search-marketing/b2b-sem-b2b-search-engine-marketing-and-the-long-tail/comment-page-1#comment-201 pkennedy Thu, 21 Feb 2008 16:37:41 +0000 http://www.altamirano.org/b2b-sem-b2b-search-engine-marketing-and-the-long-tail/#comment-201 Good point. I suppose it comes down to how big you expect your site to become in the future -- if it's really scaling up then sub-domains make sense and provide added SEO benefits. Good point. I suppose it comes down to how big you expect your site to become in the future — if it’s really scaling up then sub-domains make sense and provide added SEO benefits.

]]> By: antonio http://www.altamirano.org/search-marketing/b2b-sem-b2b-search-engine-marketing-and-the-long-tail/comment-page-1#comment-200 antonio Thu, 21 Feb 2008 04:06:10 +0000 http://www.altamirano.org/b2b-sem-b2b-search-engine-marketing-and-the-long-tail/#comment-200 @pete I agree with your point of view, however it seems that overtime as your site grows the subdirectories will also grow since this is the easiest way to structure data thus creating a messy infrastructure that us hard to digest for users and search engines alike. For smaller sites, the advantage lays in the possibility of reaching other engines such as blog engines with a subdomain tailored to that market audience. For sure larger sites would benefit more from this information breakdown. @pete I agree with your point of view, however it seems that overtime as your site grows the subdirectories will also grow since this is the easiest way to structure data thus creating a messy infrastructure that us hard to digest for users and search engines alike.

For smaller sites, the advantage lays in the possibility of reaching other engines such as blog engines with a subdomain tailored to that market audience. For sure larger sites would benefit more from this information breakdown.

]]> By: pkennedy http://www.altamirano.org/search-marketing/b2b-sem-b2b-search-engine-marketing-and-the-long-tail/comment-page-1#comment-199 pkennedy Thu, 21 Feb 2008 03:37:03 +0000 http://www.altamirano.org/b2b-sem-b2b-search-engine-marketing-and-the-long-tail/#comment-199 Fantastic article. The only point I disagree with is the sub-domains — I think this is only good advice for very powerful sites that have a ton of link equity which they can afford to slice up. Otherwise, you’re splitting your power among > 1 domains, rather than sharing link equity across the pages of 1 site. Fantastic article. The only point I disagree with is the sub-domains — I think this is only good advice for very powerful sites that have a ton of link equity which they can afford to slice up. Otherwise, you’re splitting your power among > 1 domains, rather than sharing link equity across the pages of 1 site.

]]> By: pkennedy http://www.altamirano.org/search-marketing/b2b-sem-b2b-search-engine-marketing-and-the-long-tail/comment-page-1#comment-198 pkennedy Thu, 21 Feb 2008 03:36:05 +0000 http://www.altamirano.org/b2b-sem-b2b-search-engine-marketing-and-the-long-tail/#comment-198 Fantastic article. The only point I disagree with is the sub-domains -- I think this is only good advice for very power sites have a ton of link equity which they can afford to slice up. Otherwise, you're splitting your power among > 1 domains, rather than sharing link equity across the pages of 1 site. Fantastic article. The only point I disagree with is the sub-domains — I think this is only good advice for very power sites have a ton of link equity which they can afford to slice up. Otherwise, you’re splitting your power among > 1 domains, rather than sharing link equity across the pages of 1 site.

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