It is not only cool that Google is letting folks mess around with their Google logo. It is the fact that this is for schools only. Can you imagine Microsoft even thinking about something like this?

Oddly enough, a couple of days ago HBR came up with a study about the shrinking advantage of brands where Humair Haque discusses how the strongest brand in the world belongs to a company that does “zero” advertisement. IMHO, I believe Google does advertisement in a different way such as the contest they’ve come up with.

Here is how Dennis Hwang designs them.

If your school is interested, here is the link to enter the Doodle4Google contest.