Optimizing a website is not SEO. It is a good business practice.

Optimizing a website from a pure search point of view is like throwing a rock in the river and expecting it to float. Practices such as directory submissions, search engine submissions equates to burning bills in the fire.

How to optimize your website?

  • Think about your business goals. After all, everything is about the bottom line. Being this more content served or more hot air balloons sold online.
  • Understand your customer base. Don’t optimize prematurely. You need to know what your customer base is looking for before optimizing. Pay special attention to internal lingo vs. the market lingo. If your customers call it SaaS and your service relates to SaaS then you should be found for SaaS. Forget about the internal project code name. You might find some resistance from within but what you can do is support your claims with data. Show the folks up above what’s being searched for. They are smart .
  • Understand your traffic. Use compete, Google Trends and other free services that can give you an idea of what your traffic looks like. Of course, use the keyword suggestion tool by Google or Yahoo!
  • Now, get started with that keyword list.
  • Set up the test environment. What variables are defined as metrics? Conversions, clicks, impressions, actions, subscriptions, video views, flash interactions, blog comments, trackbacks, pingbacks, blog mentions, content submission. Again, this goes back to your business goals.
  • Measure
  • Repeat
  • Related Posts

    A Look Back At How My Internet Name Came To Be (circa 1995) Adwords for content | Ads for dis-contempt

    257 Comments

    1. This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your excellent post. Also, I have shared your site in my social networks!

    2. Woah! I’m really digging the template/theme of this blog. It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between user friendliness and visual appeal. I must say you have done a awesome job with this. Additionally, the blog loads very fast for me on Opera. Exceptional Blog!

    3. I like the helpful info you provide in your articles. I will bookmark your weblog and check again here frequently. I am quite certain I will learn a lot of new stuff right here! Good luck for the next!

    4. Very interesting points you have noted , appreciate it for putting up. “She had an unequalled gift… of squeezing big mistakes into small opportunities.” by Henry James.

    5. I got what you mean , appreciate it for putting up.Woh I am happy to find this website through google. “Wisdom doesn’t necessarily come with age. Sometimes age just shows up by itself.” by Woodrow Wilson.

    6. I have been browsing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the internet will be much more useful than ever before.

    7. Very nice post and right to the point. I am not sure if this is actually the best place to ask but do you folks have any thoughts on where to employ some professional writers? Thank you 🙂

    8. I’m not sure where you are getting your info, but good topic. I needs to spend some time learning more or understanding more. Thanks for great information I was looking for this information for my mission.

    9. I do agree with all of the ideas you’ve introduced to your post. They’re really convincing and can certainly work. Still, the posts are very quick for starters. May just you please lengthen them a bit from next time? Thanks for the post.

    10. Thanks for any other wonderful article. Where else could anyone get that kind of info in such an ideal way of writing? I have a presentation subsequent week, and I am on the look for such information.

    11. Keep up the wonderful piece of work, I read few blog posts on this site and I think that your web site is real interesting and has circles of good info .

    12. Nice weblog here! Also your site a lot up fast! What web host are you the usage of? Can I get your associate hyperlink to your host? I want my website loaded up as fast as yours lol

    13. Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but other than that, this is great blog. A fantastic read. I will definitely be back.

    14. Hey There. I found your blog using msn. This is a very well written article. I will be sure to bookmark it and come back to read more of your useful information. Thanks for the post. I’ll certainly comeback.

    15. Wonderful work! This is the type of information that are supposed to be shared around the internet. Shame on the seek engines for now not positioning this post higher! Come on over and talk over with my site . Thanks =)

    16. Hiya, I am really glad I have found this info. Nowadays bloggers publish just about gossips and web and this is actually annoying. A good site with interesting content, this is what I need. Thanks for keeping this site, I’ll be visiting it. Do you do newsletters? Can’t find it.

    17. You are my intake , I own few web logs and often run out from to post .I think this web site contains some real wonderful info for everyone. “A man’s dreams are an index to his greatness.” by Zadok Rabinwitz.

    18. Hello there, just became alert to your blog through Google, and found that it’s truly informative. I am gonna watch out for brussels. I’ll appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers!

    19. Unquestionably believe that which you said. Your favorite justification seemed to be on the web the simplest thing to be aware of. I say to you, I certainly get annoyed while people think about worries that they plainly do not know about. You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people could take a signal. Will probably be back to get more. Thanks

    20. You really make it seem so easy with your presentation but I find this topic to be actually something that I think I would never understand. It seems too complicated and extremely broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

    21. I am really impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you modify it yourself? Anyway keep up the nice quality writing, it is rare to see a nice blog like this one today..

    22. Thanks, I’ve recently been searching for info about this subject for a while and yours is the best I have discovered so far. But, what about the conclusion? Are you certain in regards to the supply?

    23. Greetings here, just turned alert to your web page through The Big G, and have found that it is genuinely interesting. I’ll take pleasure in should you continue this approach.

    24. Hey very cool web site!! Man .. Excellent .. Amazing .. I will bookmark your web site and take the feeds additionally…I am happy to seek out a lot of useful information right here in the publish, we’d like work out more strategies on this regard, thank you for sharing.

    25. You’ll find it nearly extremely difficult to find well-advised parties on this theme, still you come across as like you are familiar with the things that you’re preaching about! Thanks

    26. I needed to compose you the little bit of note to be able to say thanks over again with your pretty secrets you have discussed on this website. This is so strangely open-handed of you to allow publicly what some people could have supplied as an ebook in order to make some cash for their own end, specifically since you could have tried it if you ever decided. The tactics also served to become a easy way to comprehend many people have the same dreams really like my very own to know somewhat more when it comes to this matter. I’m certain there are a lot more enjoyable periods ahead for individuals that look into your website.

    27. I haven’t checked in here for some time because I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

    Leave a Reply

    Your email address will not be published. Required fields are marked *