Comments on: PPC/SEM Ineffective. The industry needs to evolve or slowly deteriorate http://www.altamirano.org/search-marketing/ppcsem-ineffective-the-industry-needs-to-evolve-or-slowly-deteriorate SEM, SEO, Social Media and other marketing lies Thu, 04 Dec 2008 03:34:39 +0000 http://wordpress.org/?v=2.6.3 By: henrry134 http://www.altamirano.org/search-marketing/ppcsem-ineffective-the-industry-needs-to-evolve-or-slowly-deteriorate#comment-802 henrry134 Thu, 10 Apr 2008 16:58:45 +0000 http://www.altamirano.org/ppcsem-ineffective-the-industry-needs-to-evolve-or-slowly-deteriorate#comment-802 It’s true. Paid search marketing is optimal way to spend online advertising. In <a href="http://www.netcallidus.com/Pay_Per_Click/index.html" rel="nofollow"> PPC </a>higher your bid, the greater the chance that your ad will be placed above your competitors ads. It’s true. Paid search marketing is optimal way to spend online advertising. In PPC higher your bid, the greater the chance that your ad will be placed above your competitors ads.

]]> By: antonio http://www.altamirano.org/search-marketing/ppcsem-ineffective-the-industry-needs-to-evolve-or-slowly-deteriorate#comment-636 antonio Mon, 31 Mar 2008 06:01:01 +0000 http://www.altamirano.org/ppcsem-ineffective-the-industry-needs-to-evolve-or-slowly-deteriorate#comment-636 I think we are in the same page, however, with design you can only do so much. Social networks and social media is condesing people's profiles into one place and at the same time businesses have to have representation across multiple sites where people are. Business information is distributed while people are concentrating within internet hotspots. I think we are in the same page, however, with design you can only do so much. Social networks and social media is condesing people’s profiles into one place and at the same time businesses have to have representation across multiple sites where people are.

Business information is distributed while people are concentrating within internet hotspots.

]]> By: Bobby Hewitt http://www.altamirano.org/search-marketing/ppcsem-ineffective-the-industry-needs-to-evolve-or-slowly-deteriorate#comment-635 Bobby Hewitt Sun, 30 Mar 2008 17:33:08 +0000 http://www.altamirano.org/ppcsem-ineffective-the-industry-needs-to-evolve-or-slowly-deteriorate#comment-635 I agree with you there, but it becomes the age old problem of how to get visitors to your site. On the flip side it's up to the site to use design persuasively to increase conversions. I agree with you there, but it becomes the age old problem of how to get visitors to your site. On the flip side it’s up to the site to use design persuasively to increase conversions.

]]> By: antonio http://www.altamirano.org/search-marketing/ppcsem-ineffective-the-industry-needs-to-evolve-or-slowly-deteriorate#comment-627 antonio Sun, 30 Mar 2008 04:29:35 +0000 http://www.altamirano.org/ppcsem-ineffective-the-industry-needs-to-evolve-or-slowly-deteriorate#comment-627 Completely understand your POV. PPC contextual is definitely not a positive search marketing strategy and the large volume generating channels are polluted. In terms of "pure" search, the channel is better but it is starting to become polluted with plenty of fraud and low CTRs plus the inability (yet) to retain customers and engage them enough so that they become more valuable than just the click. Completely understand your POV. PPC contextual is definitely not a positive search marketing strategy and the large volume generating channels are polluted. In terms of “pure” search, the channel is better but it is starting to become polluted with plenty of fraud and low CTRs plus the inability (yet) to retain customers and engage them enough so that they become more valuable than just the click.

]]> By: Bobby Hewitt http://www.altamirano.org/search-marketing/ppcsem-ineffective-the-industry-needs-to-evolve-or-slowly-deteriorate#comment-623 Bobby Hewitt Sat, 29 Mar 2008 21:01:27 +0000 http://www.altamirano.org/ppcsem-ineffective-the-industry-needs-to-evolve-or-slowly-deteriorate#comment-623 I would love to read the full article, can anyone share the link? Oh wait I could just search for it. I disagree with search as a passive medium with hit-and-run methodology, perhaps contextual ppc campaigns but not direct searches. People specifically type in their search terms which is active not passive. They are looking specifically for a particular thing. Marketing to a prospect at the exact moment they are looking for a widget that you sell or specialize in is not hit-and-run, it's relevant to their need at that exact moment. I would love to read the full article, can anyone share the link? Oh wait I could just search for it.

I disagree with search as a passive medium with hit-and-run methodology, perhaps contextual ppc campaigns but not direct searches. People specifically type in their search terms which is active not passive. They are looking specifically for a particular thing. Marketing to a prospect at the exact moment they are looking for a widget that you sell or specialize in is not hit-and-run, it’s relevant to their need at that exact moment.

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