Very interesting new player that seem to have come out of nowhere. [Except that it has been around for over 5 years] Proximic is promising, in the sense that it might actually open a new advertising channel for content or contextual search. There is an interesting post at techcrunch where there is a good explanation about the technology [somewhat hyped up].
My take is that if it succeeds then eBay and Yahoo! will finally have a go at Google. Of course, this is in the worst-performing area of Google’s search business – but for eBay and Yahoo! having a go at Google is better than whatever they been doing (i.e. Yahoo Publisher – nothing personal Shannon) and I hope this drives innovation beyond the silly campaigns advertisers are forced to run in the Google content network.
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