Making the Case for Social Media in Corporations. Four Case Studies

2945559128_0a8871d33d_oThis is a collection of social media studies that are meant to help you make a decision about your social media strategy online for your brand or company. If you are on the fence about whether your brand should fully engage in social media, then consider the fact that even a company like Apple that barely ever jumps into the hype (unless is theirs) is starting to engage with customers via social media sites. Look at the facts below and make a decision later.

Cone Inc. via MediaPost

“78% of new media users interact with companies or brands via new media sites and tools”

A just-released study from Cone Inc. reports that among new-media users, a staggering 78% of them interact with companies or brands via new media sites and tools, up from 59% the year before. Majority Of Consumers Want To Interact With Brands Online. And these users are conversing with brands more often: Some 37% say they do so at least once a week, up from one in four when Cone did the study last year. It’s not enough to simply have new media presences (although 95% of users expect it.) Increasingly, they are looking for companies and brands not just with websites (58%) and email (45%), but with involvement in social networks, such as Facebook and MySpace (30%) and online games (24%). Surprisingly, given their loathing of pop-ups and other intrusive ad methods, 43% say they want to see companies advertise online, up from 25% last year. And women especially are enthusiastic about offers that include freebies, coupons or discounts (58%).

The Participatory Marketing Network via Mashable

This particular study, the third Gen Y behavioral study conducted by The Participatory Marketing Network (PMN) and the Lubin School of Business’ Interactive and Direct Marketing (IDM) Lab at Pace University took place in October and involved 203 participants between the ages of 18 – 24. The study was focused on examining preferences around social networking, email, texting, talking on the phone, watching TV, reading magazines, and surfing the web (non social media sites).

PRWEEK via AllBusiness

79% of respondents say social media will have more of an impact on connecting with consumers in the next year or two.

The majority of respondents say that social media will have more of an impact on the following aspects over the next year or two: connection to customers (79%); building company or brand awareness (76%); generating sales and revenue (63%); increasing or maintaining market share (62%); managing corporate reputation (61%); and managing stakeholder opinions of the company or its brands (48%). Crisis management was the only aspect where more respondents believe the impact will be the same (49%) than more (41%).

Obamanomics by Yovia

The 4 C’s of Social Velocity: Content, Connections, Community, Conversions

“The question is not “does viral marketing work?”, or “should I use Social Media in my marketing plan?”.
The question is: “am I willing to let my consumers and my customers become my channel?” Is my brand, product or service good enough to survive and flourish in a democratic marketplace? The Obama campaign embraced this new, open society. Unlike most of the publishing, entertainment and music industries today, the campaign encouraged the rampant re-purposing of content and thus started a movement that took on a life of its own.”


  1. Have you ever thought about including a little bit more than just your articles?
    I mean, what you say is valuable and all. But think of if you added some great graphics
    or video clips to give your posts more, “pop”! Your content is excellent
    but with pics and video clips, this site could definitely be one of the greatest in its field.
    Very good blog!

  2. Hi there very nice blog!! Man .. Beautiful .. Superb ..

    I will bookmark your site and take the feeds also? I am happy to search out
    numerous helpful information right here in the submit, we’d like
    develop more techniques in this regard, thank you for sharing.
    . . . . .

  3. I just wanted to post a brief remark so as to say thanks to you for all of the magnificent concepts you are writing on this website. My extensive internet research has now been compensated with reasonable facts and strategies to talk about with my friends. I would tell you that many of us readers actually are unquestionably blessed to dwell in a perfect community with very many perfect professionals with useful tricks. I feel rather privileged to have seen your entire webpages and look forward to plenty of more awesome minutes reading here. Thanks a lot once again for everything.

  4. I’m curious to find out what blog system you are using?
    I’m experiencing some minor security issues with my latest site and I’d like to find something more safeguarded.
    Do you have any suggestions?

  5. I would like to thank you for the efforts you’ve put in penning this blog.
    I really hope to see the same high-grade blog posts by you later on as well.
    In truth, your creative writing abilities has inspired me to
    get my own, personal site now 😉

  6. Have you ever considered about including a little bit more than just
    your articles? I mean, what you say is valuable and everything.
    However just imagine if you added some great pictures or videos to give your posts more, “pop”!
    Your content is excellent but with images and video clips, this blog could certainly be
    one of the greatest in its field. Very good blog!

  7. Great weblog here! Additionally your site quite a bit
    up fast! What host are you the usage of? Can I am getting your associate
    link to your host? I want my site loaded up as quickly as yours lol

  8. Thanks for your personal marvelous posting! I truly enjoyed reading it, you could be a great author.
    I will be sure to bookmark your blog and may come back in the foreseeable future.

    I want to encourage one to continue your great work, have
    a nice evening!

  9. Excellent blog here! Also your site loads up fast! What web host are you using?
    Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol

  10. I have to express some thanks to the writer for bailing me out of this particular scenario. Because of looking out through the internet and seeing thoughts which are not beneficial, I thought my life was over. Existing without the presence of answers to the difficulties you’ve fixed by way of your main guideline is a crucial case, as well as the ones that could have adversely affected my entire career if I hadn’t encountered the website. Your own know-how and kindness in taking care of all areas was valuable. I’m not sure what I would have done if I had not come upon such a subject like this. I can also at this moment relish my future. Thanks a lot so much for the skilled and sensible guide. I won’t be reluctant to propose the blog to any individual who will need care on this situation.

  11. Good day! Do you use Twitter? I’d like to follow you if that would
    be ok. I’m absolutely enjoying your blog and look forward to new updates.

  12. We absolutely love your blog and find a lot of your post’s to be just what
    I’m looking for. can you offer guest writers to write content for you personally?
    I wouldn’t mind producing a post or elaborating on most of the subjects you write related
    to here. Again, awesome web log!

  13. You really make it seem so easy with your presentation but I find this matter
    to be actually something which I think I would never understand.
    It seems too complex and very broad for me. I’m looking
    forward for your next post, I’ll try to get the hang of it!

  14. Outstanding post but I was wanting to know if you could
    write a litte more on this topic? I’d be very thankful
    if you could elaborate a little bit further. Bless you!

  15. Today, I went to the beachfront with my children. I found a sea shell and gave it to my 4 year old
    daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to
    her ear and screamed. There was a hermit crab inside and it pinched
    her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

  16. My partner and I absolutely love your blog and find most of your post’s to be
    just what I’m looking for. Does one offer guest writers to write
    content to suit your needs? I wouldn’t mind producing a post or elaborating on a number
    of the subjects you write in relation to here. Again, awesome web

  17. I抎 must verify with you here. Which isn’t something I usually do! I take pleasure in reading a post that may make folks think. Also, thanks for permitting me to comment!

  18. I enjoy you because of each of your effort on this blog. My daughter takes pleasure in getting into internet research and it is easy to see why. My spouse and i know all of the dynamic medium you deliver powerful solutions via the blog and cause contribution from some others on that area of interest plus our own daughter is certainly studying a lot of things. Take pleasure in the rest of the year. You’re the one doing a fantastic job.

  19. I precisely desired to thank you so much once again. I’m not certain the things that I might have gone through without the type of solutions shown by you on my theme. It was before the distressing dilemma in my opinion, but observing your expert strategy you handled the issue forced me to leap for joy. Extremely grateful for your support and as well , sincerely hope you recognize what a powerful job that you’re undertaking training men and women thru your webpage. I am sure you’ve never come across all of us.

  20. I want to express my appreciation to you just for bailing me out of this type of challenge. Right after browsing through the online world and meeting notions that were not powerful, I figured my life was gone. Living minus the strategies to the difficulties you have resolved through your write-up is a critical case, and the kind which might have in a wrong way damaged my career if I hadn’t come across your blog. The capability and kindness in dealing with all the pieces was precious. I am not sure what I would have done if I hadn’t discovered such a point like this. I am able to now look forward to my future. Thanks very much for the impressive and results-oriented guide. I will not think twice to suggest your blog to any individual who needs guidance about this situation.

Leave a Reply

Your email address will not be published. Required fields are marked *