Latinos in Social Media: Why is this growing trend important to your business?

A fairly new group of outspoken and knowledgeable Latinos has come into the social media scene. Given the power and influence that the Latino community is commanding in mainstream culture, this is a trend worth noting for corporations, retail and services marketers. As Louis Pagan from (Latinos in Social Media) notes, with 21 million Latino internet users, Latinos In Social Media (@latism) serves as a voice and establishes a presence.  We are unprecedented and seek to pave the way for Latinos who are now proven to be the most tech-savvy and innovative demographic on the internet today.

The awareness of cultural skills in at the workplace has been relegated to a secondary status for too long. Since corporations live in a virtual and global business environment, managers expect people with similar skills to be interchangeable. While that is liberating for employees, the missed opportunity of not using the cultural knowledge combined with the skills of a worker is potentially a much larger loss for the corporation.

This is especially true in social media which is a social environment where people self-categorize based on many factors such as culture, business affinity and topic expertise. A company wanting to reach its audience needs to understand that the biggest opportunity lies in a depth and breath approach. Reaching to the wider audience is the first step of a proper social media campaign. Complementing this strategy with a targeted two-way conversation with undervalued niche markets such as the Latino market will ensure that your brand or service penetration continues to grow by creating relationships with under-served Latino audiences.

Here are some resources you can use to start learning more about this growing trend:

Twitter: @latism

Social networks:
Batanga: By far, the best designed and well thought out portal serving Latinos with relevant content (in this case music). This is the next step that very few sites targeting Latinos have taken. Unfortunately, many latino-oriented websites are stuck in Web 1.0


Hispanics in Philanthropy (HIP)

Latinos in Information Sciences and Technology Association (LISTA)
Welcome to the Latinas in Computing Web Portal.

Technorati Tags: ,


  1. Needed to compose you the little bit of remark to finally say thank you again about the fantastic information you have discussed here. It was certainly seriously open-handed of people like you to convey publicly what many individuals would’ve advertised as an ebook to earn some cash for their own end, most importantly since you might have tried it if you considered necessary. The inspiring ideas also worked to be a easy way to fully grasp other people have a similar keenness much like my very own to grasp way more in regard to this condition. I am certain there are a lot more enjoyable periods in the future for those who read through your blog post.

  2. Greetings! Exceptionally enlightening information within just this specific posting! It’s the minor alterations that will crank out the most important modifications. Numerous due for sharing!

  3. Hello there, There’s no question that your internet may be ingesting net browser compatibility criteria. Each time I choose a appear at your web site inside Safari, it appears great having said that, if opening in just I.E., it includes some overlapping criteria. I basically sought after toward give by yourself with a effortless heads up! Other than that, very good web site!

  4. My spouse and i got absolutely fulfilled that John could conclude his web research with the ideas he came across from your own web site. It is now and again perplexing to simply possibly be giving freely guidelines some other people may have been trying to sell. We fully grasp we have the blog owner to be grateful to for that. The illustrations you made, the simple site menu, the relationships your site make it easier to promote – it is many exceptional, and it’s helping our son and the family do think that concept is cool, and that is especially serious. Thanks for all the pieces!

  5. I must point out my love for your kind-heartedness giving support to visitors who require assistance with this important concern. Your real commitment to getting the message up and down has been remarkably significant and has consistently enabled girls like me to achieve their endeavors. Your entire helpful tutorial denotes a whole lot a person like me and even further to my mates. Warm regards; from all of us.

  6. Can I simply say what a reduction to find someone who truly is aware of what theyre speaking about on the internet. You definitely know tips on how to convey a problem to gentle and make it important. More individuals have to learn this and understand this facet of the story. I cant believe youre no more in style since you definitely have the gift.

  7. I precisely had to thank you so much once again. I’m not certain what I might have done without those strategies documented by you on such a area. It seemed to be the difficult condition for me, however , encountering this specialized avenue you processed that took me to weep for delight. Extremely happy for your assistance and thus believe you comprehend what an amazing job your are carrying out training people using a blog. I am certain you’ve never encountered all of us.

  8. Pingback: Twitted by latinointx

  9. Pingback: Tweets that mention Latinos in Social Media: Why is this growing trend important to your business? | How To Create Markets With Technology --

Leave a Reply

Your email address will not be published. Required fields are marked *