From the time you opened your account on facebook to the latest tweet you sent out. All of that information, public and easily accessible by anyone in the world. Internet moguls made movies about living in public and proclaimed the end of privacy as we know it. And they claimed that all of this is good, but they didn’t tell you one thing. It’s not their privacy they are talking about – it’s yours. They are talking about your privacy and public exposure of thoughts and actions that can be mined in aggregate.
But guess what, this call for massive and unrestricted exposure is preached but not acted upon. Do you really think Ashton Kutcher cares about what you are doing now? I don’t mean 60 million aggregated real-time streams, but yours in particular. Do you really think that exposing all those truly magical intimate moments on facebook by trivializing them with a thoughtless and almost-funny status update helps you connect to your network?
The social internet was great when there were one hundred thousand users on Twitter and you can actually reach out to people like Guy Kawasaki and he would actually reply with some substance to it. That helped me get involved in a project of his. However, at this level of the social media game, it is no longer about people. It probably never was. It is about scalability of personal brands, customer support and information filtering.
Does privacy exists? Yes – but you have to make it a priority and rethink your approach to social media.
If you are in for personal brand fame then you are in no different position than the famous. You give up part of your privacy in exchange for fame and human scalability.
As a closing note, I had the opportunity to attend a meetup with the person in charge of marketing at Facebook. Oddly enough, he didn’t want the session, taped, tweeted, facebooked or even blogged. Yet when he was presenting he talked about the magnificent gift of sharing that Facebook is providing to society. The session felt stiff, rehearsed, shallow and full of hot air. I will not publish his name to respect his wishes. Ridiculous.