In the meantime, here are seven reasons why geolocation is here to stay.
- Geolocation has become a fashion and cultural trend beyond early adopters.
- Companies have the opportunity to advertise their products and services directly and selectively.
- Social networks are rushing to adapt its functionality to also provide geolocation services, though some half-heartedly
- More and more people have GPS-enabled devices.
- The smartphone market is only getting bigger around the world.
- People’s social circle is becoming wider and larger.
- Social networks are increasingly oriented towards mobile devices.
Let’s start by defining geo-location. Geo-location is the practice of associating a digital resource with a physical location. Digital resources can be photos, videos, texts. Location information is calculated according to latitude and longitude coordinates to mark a specific location anywhere in the world. Geo-location networks and services are fast becoming a necessary tool for all smartphone users, who can not only find the location of a friend, but also physical locations such as pharmacies in their neighbourhood, parks, libraries.
So many services to choose from. Here’s a comparison of the most popular geolocation enabled services:
A comparison of geolocation applications and their features:
Why does geolocation work?
Let’s take foursquare. Foursquare is one of the most popular geo-location service so far. Its secret is to combine social networking with geo-location and a competitive game with a good way to advertise effectively. Foursquare’s key to success is that it converts users’ activities in a game. Every time that someone visits a store they get closer to becoming the mayor of that location which in turn can bring them preferential treatment at the location.
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