Twestival: Twitter gives birth to Twestival–A “hippie” commune with real fire power
Twestival
The twitter community is stepping up once again to provide financial help for a good cause. This time with an event called twestival (twitter + festival) that will be held tomorrow simultaneously in 100 cities across the world, with the sole purpose of helping charity: water.
Twitter is a community that has proven to be socially conscious but a little hippiesh I must say. Twitter was the ideal place for @garyvee’s “Good People Day” and other spread-the-love type of events that have taken root on Twitter.
The difference though is that this hippie commune called twitter, that cares about the needy, supports charities and loves Obama also has real fire power and takes action quickly.
Twitter showed up with real cash to help in cases like David Armano’s Daniela case where he managed to raise 16K in less than 24 hours. I hope that with test cases like that, twestival will become a smashing success tomorrow.
There has been a lot of talk about how Twitter helps businesses interact and support their clients. @zappos, @comcastcares, @richardatdell are great examples of small to large business that have sucessfully evolved their customer service departments into a twitter-enabled era. There is no doubt about the fact that businesses that need constant interaction with the end user as in the case of Comcast, have experienced great sucess on twitter. However, it still remains to be proven whether there is value to other more traditional businesses.
The technologically savyy, the famous and the techies are on twitter. We need the restaurants down the street, the grandmas, the teachers, the students, the firefighters, the b2b marketers to join in order for twitter to reach critical mass and wide spread adoption.
There are a few cities in California holding a twestival tomorrow:
charity: water for Twestival from charity: water on Vimeo.
to bring clean, safe drinking water to people in developing nations. charity: water gives 100% of the money raised to direct project costs, funding sustainable clean water solutions in areas of greatest need. Just $20 can give one person in a developing nation clean water for 20 years.
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