Social Media - Written by Antonio Altamirano on Wednesday, January 23, 2008 5:29 - 0 Comments
twitter: why do i call it the line?
There is a great book that I recommend for some light reading while traveling or vacationing. “Kitchen Confidential” by Anthony Bourdain. He describes in detail how “the line” is taught and learned while working the kitchen. Tough job, but it can be mastered. Hundreds of things going on at the same time. Orders coming in and flavors being mixed and arranged into a rainbow of dishes.
What most people don’t get about professional level cooking is that is not all about the best recipe, the most innovative presentation, the most creative marriage of ingredients, flavors and textures; that, presumably, was all arranged long before you sat down to dinner. Line cooking - the real business of preparing the food you eat- is more about consistency, about mindless, unvarying repetition, the same series of tasks performed over and over and over again in exactly the same way. The last thing a chef wants in a line cook is an innovator, somebody with ideas of their own that is going to mess around with the chef’s recipes and presentations. Chef’s require blind, near-fanatical loyalty, a strong back and an automaton-like consistency of execution under battlefield conditions.
Folks like Seth Godin, Scoble, Chris Brogan and many others are working the line and taking us along for the ride. Tools such as qik.com are allowing us to peek at what is going on in Davos right now.
But twitter. That’s where you cut your teeth and make the line. Follow the right folks and you will be a master chef in no time. Follow my tweets if you want - I will reciprocate.
Most Popular Content
- Apellido Altamirano (Altamirano Last Name). De donde viene?
- A twittering life...
- PPC/SEM Ineffective. The industry needs to evolve or slowly deteriorate
- Barack Obama: Por que es bueno para el mundo?
- Yammer: Why did it win the TC50?
- You: Good People Day
- Twitter and the loss of storytelling
- Twitter Counter. Understated Twitter Goodness for your Blog
- Google Dance 2008 Pictures.
- Creative capitalism by Bill Gates
- Ingrid Betancourt + 3,000 others
- Twitter: B2B Brands using Twitter. What grade would you give them?
- Google Docs: The feedback You Asked For
- Barack Obama: Por que es bueno para el mundo?
- Video: Obama Infomercial
- Video: Wassup 2008: Change. That’s wassup. Change
- Obama Video: Vote for Hope
- Yammer: Why did it win the TC50?
- Google Dance 2008 Pictures.
- Twitter Counter. Understated Twitter Goodness for your Blog
- It takes a lot
- Facebook App Business Case |Slide Show
- Nacido en Cochabamba, Bolivia.... por parte de mi madre... españoles, hay bastan...
- Hola mi nombre es Javier Altamirano
naci en Managua, Nicaragua, mi padre es de ...
- Hola Soy de Chile, de la ciudad de Osorno
Saludos a todos...
- I think that Cisco @DigitalCribs does a good job participating with the people t...
- Hola, soy Liliana Altamirano, nací en Monterrey NL, Mexico, tengo entendido que ...
- Yo naci en Nueva York y vivo aqui todavia pero mis padres son de Ecuador. Mi mam...
- hola familia ya estoy de regreso en este blog, y quisiera saber si alguno de ust...
- Hay muchos Altamirano en Ambato, Ecuador....
Advertising, Marketing Tools, Social Media - Sep 17, 2008 9:37 - 3 Comments
Yammer: Why did it win the TC50?
More In Advertising
- Google Dance 2008 Pictures.
- Twitter Counter. Understated Twitter Goodness for your Blog
- How to optimize and test B2B SEM campaigns?
- B2B // Marketing and Understanding the C-Suite. Introduction
Go Green - Dec 3, 2007 20:40 - 1 Comment
How to make Carbon Credits palpable?
More In Go Green
- Un siglo atras en Myanmar (2006)
- El primer dia en Mandalay, Myanmar
- La noche antes de Bagan, Myanmar
Advertising, Marketing Tools, Search Engine Marketing - Jun 25, 2008 13:33 - 0 Comments
How to optimize and test B2B SEM campaigns?
More In Search Engine Marketing
- PPC/SEM Ineffective. The industry needs to evolve or slowly deteriorate
- Doodle4Google - Design Google’s Doodle and have it in Google.com for a full day!
- Don’t hire an SEM agency | Hire a SEM partner
- B2B SEM | B2B Search Engine Marketing and the Long Tail
- Top 5 things to expect from a SEM Agency
Leave a Reply