Tag Archives: antoniocapo

A Funny Look Back At How My Internet Name Came To Be (circa 1995)

Many years ago (circa 1995), I was coming back from the daily routine in Ecuador: whitewater rafting in the White River. A beautiful class III river that ran through the Andes mountains into the Pacific Coast. Almost every night after the trip I would go with my friends to the internet cafe–one of a few in Quito. We would go there not to use the internet but to drink coffee. I knew coffee. I liked coffee a lot then as I do now.

Proximic: Making Ad|Sense and Opening a channel for contextual search

Very interesting new player that seem to have come out of nowhere. [Except that it has been around for over 5 years] Proximic is promising, in the sense that it might actually open a new advertising channel for content or contextual search. There is an interesting post at techcrunch where there is a good explanation [...]

Adwords for content | Ads for dis-contempt

Given the propensity for unqualified conversions from content, Google seems to have improved upon their content targeting techniques. However, timing is everything in a fast moving market. Smaller, nimbler start-ups are taking the niche markets for content and snapping them away from Google. To name a few, Quigo, Consorte Media for the latino [hispanic] market, [...]

Optimizing a website is not SEO. It is a good business practice.

Optimizing a website from a pure search point of view is like throwing a rock in the river and expecting it to float. Practices such as directory submissions, search engine submissions equates to burning bills in the fire. How to optimize your website? Think about your business goals. After all, everything is about the bottom [...]