∞Tangelo

The trend in 2009 for large corporations in the B2B space has been to learn how to listen via social media. Also, they’ve started opening a one-way channel by largely using social media as a broadcasting mechanism.

The B2B landscape has changed considerably. A couple of years ago it was the norm for lower level employees to distill the information that was passed on to senior and C-suite executives. Social Media (even more than search) has helped bring the information directly to the decision makers which is your target market. This graph below might help understand the demographics of Facebook better.