∞Tangelo

The trend in 2009 for large corporations in the B2B space has been to learn how to listen via social media. Also, they’ve started opening a one-way channel by largely using social media as a broadcasting mechanism.

This is a collection of social media studies that are meant to help you make a decision about your social media strategy online for your brand or company. If you are on the fence about whether your brand should fully engage in social media, then consider the fact that even a company like Apple that barely ever jumps into hype (unless is theirs) is starting to engage with customers via social media sites.

The Top 10 on Twitter and Facebook. Brands as classified by Interbrands have been analyzed to find out their level of presence and success in two of the main social media channels: Twitter and Facebook. Google, the dear of the internet shows a strong lead vs. any other brand in one channel but a rather weak following in the other. IBM and BMW although strong are not taking full advantage of their brand power.

Tweets in Google. First step towards the integration of PPC and Social Media. The power of the real-time stream is here to stay and to provide a much needed real-time human context to search engine results. Maybe after all you will be able to reply to search engine results.

The B2B landscape has changed considerably. A couple of years ago it was the norm for lower level employees to distill the information that was passed on to senior and C-suite executives. Social Media (even more than search) has helped bring the information directly to the decision makers which is your target market. This graph below might help understand the demographics of Facebook better.

Thinking that maybe these milestones represent the evolution of Twitter from a user perspective, I decided to share them with you and would love to hear about your own milestones whatever these maybe. It is interesting to read these milestones from the users perspective so that you can get a better feel of what people are doing and what they are looking for on Twitter. Without further ado, here is my milestone timeline of Twitter.

Allison Mooney wrote a wonderful article on Why Agencies need to think like software companies. Truth is, I was a happy to find her article as it validates what we do at Tangelo, an internet marketing and technology company. We look at advertising and marketing on the internet as an opportunity to create an integrated and deep web experiences that can help the client establish a long term and more valuable relationship with their audience.

Although the thinking about social media is evolving, most companies continue to consider a social media presence to be only about pushing out “the message” to a thirsty audience. That is not the case and arguably it has never been. Companies that want to control the message or that the marketing thinking is around attempting [...]

A Business Guide To Getting Value From Twitter.

How would you know that people are tunning you out your brand on Twitter?
The number of retweets and replies drop from a few to an irrelevantly low number. You continue to have followers but no one talks to you with @replies and no one asks questions.