∞Tangelo

The B2B landscape has changed considerably. A couple of years ago it was the norm for lower level employees to distill the information that was passed on to senior and C-suite executives. Social Media (even more than search) has helped bring the information directly to the decision makers which is your target market. This graph below might help understand the demographics of Facebook better.

A Business Guide To Getting Value From Twitter.

How would you know that people are tunning you out your brand on Twitter?
The number of retweets and replies drop from a few to an irrelevantly low number. You continue to have followers but no one talks to you with @replies and no one asks questions.

I was going through the recommendations for people to follow on my @MrTweet account and I saw a few very interesting names and was surprised by the number of followers they have. As CEO’s of successful companies and thought leaders following them offers quite an insight into their minds from the mundane to the useful and witty. I have uncovered a list of CEO’s that you should follow on Twitter. Since apparently a cat (Yes an actual cat) can get half a million followers on Twitter in less than three months, I thought it might be a good idea to follow folks that actually would add value to your feed.

Many times B2C adopts new communication channels faster than B2B. Twitter is a channel where you have low barrier to entry but once your brand is in there then you need to build up a reputation based on your interactions. Of course, the weight your brand brings into the game is important but more important than that is your brand’s behavior within the Twitter channel.

Looking at the right stuff but looking at it from too far away might be hindering your optimization capabilities.  At this level of optimization, the factors that you need to consider are much more complex than campaign level CTR and CPC. For those struggling to find a meaningful test environment, I would suggest doing the [...]

B2B marketers targeting the C-Suite face greater challenges than their counterparts in companies were the decision-making processes and budgets belong to mid-level managers. When a B2B company aims to provide services such as management consulting, system integration, BPO or expansion into local or foreign markets, the marketing needs to reach the top level decision makers. [...]

It’s hard to dispute that the Long Tail is an important concept in Search. A lot of times, though, we tend to think of the long tail as being a B2C concept by relating it to specific product names in ecommerce situations. But, it’s just as relevant in the B2B world. One-word phrases bring businesses [...]

Congrats to Sun! as Jonathan’s blog points out But the biggest news of the day is… we’re putting a billion dollars behind the M in LAMP. If you’re an industry insider, you’ll know what that means – we’re acquiring MySQL AB, the company behind MySQL, the world’s most popular open source database. This acquisition makes [...]