∞Tangelo

Twitter and Google Search. Because you can’t reply to a search engine result. Arguably, Twitter has been able to quickly build the most active and distributed set of third party applications via its API on the web. Most importantly, cheaper that Google ever did. Beyond this point, there is a very interesting (and potentially troubling trend for Google) change taking place in search. People by nature trust recommendations made by people they know or respect. These recommendations factor in making desicions about the biggest and most impactful purchases and actions in their lives. Think, choosing a college, buying a car, shopping for baby clothes and searching for the best schools. Google lacks the human touch. I use Google for research and to get the information, but to solidify my choice I talk to people I know or read people I respect. That is what makes me decide on way or the other. As John Borthwick, CEO of BetaWorks points out in his blog, relevancy is driven mostly by time.

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It is not only cool that Google is letting folks mess around with their Google logo. It is the fact that this is for schools only. Can you imagine Microsoft even thinking about something like this? Oddly enough, a couple of days ago HBR came up with a study about the shrinking advantage of brands [...]

Very interesting new player that seem to have come out of nowhere. [Except that it has been around for over 5 years] Proximic is promising, in the sense that it might actually open a new advertising channel for content or contextual search. There is an interesting post at techcrunch where there is a good explanation [...]