∞Tangelo

Numbers speak louder than words. Forget that 81% of latinos microblog or that latinos are probably different than the mainstream business leaders. Don’t pay attention to the fact that mommy bloggers are a huge influence online and that latinas prefer blogging to social networks. Don’t even think about the fact that latinos/as are more brand conscious and become more attached to brands than the mainstream consumer. Forget that we may be the mainstream in a few years. Forget all of that and focus on this:

This space is devoted to highlighting those latino/a entrepreneurs that are risk takers and that are leading the way. This post explores a startup that is lead by Julio Varela (@julito77) and that has found that the path you take often defines the services your company provides and that it is often better to learn as you go and be flexible with your business objectives. Have one mission in mind but don’t forget what you learn along the way.

n order to put a great conference together we need your help. We would like you to join us for an informal meeting in Los Angeles where we will discuss the essence of Latino2 and where we will lay down the basis for the implementation of this magnificent event.

Please join us on February 6th, 2009 at Seven Restaurant in L.A. at 8 PM. Giovanni Rodriguez, David Vallejo and Kety Esquivel will be hosting the event. We already have 24 people that have signed up to attend the event. We have 16 more free tickets that we have released so please go ahead and get your free ticket now.

A series of posts with guest bloggers and leaders.

Wealth depends on your ability to create something from nothing. Paraphrasing Jason Calacanis, creating something from nothing as an entrepreneur is one of the hardest things that one can do and people that are doing it deserve our support. This is the case in any country or culture. It is simply very difficult to get other people to believe in your idea or to understand the need–the fire inside– that pushes you to start something on your own. That’s part of the challenge and great entrepreneurs thrive on it.

It could be dangerous if only the negative part of it is played: Outrage. But many times outrage can be the inspiration you need to get something done. Michael Arrington was outraged at the level of coverage and criticism that startups were getting so he started TechCrunch. Another great example is Aaron Patzer and Mint.com. He saw an under served and underdeveloped market that needed a big dose of practical innovation and hard work.