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	<title>∞Tangelo &#187; Latino 2.0</title>
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	<link>http://www.altamirano.org</link>
	<description>iPhone apps, beautiful interfaces, social media, life</description>
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		<title>A Virtually Untapped Market of One Trillion Dollars, Latinos and Latinas</title>
		<link>http://www.altamirano.org/social-media/a-virtually-untapped-market-of-one-trillion-dollars/</link>
		<comments>http://www.altamirano.org/social-media/a-virtually-untapped-market-of-one-trillion-dollars/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 23:13:35 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Latino 2.0]]></category>
		<category><![CDATA[Latinos]]></category>
		<category><![CDATA[latinos leaders]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=1207</guid>
		<description><![CDATA[Numbers speak louder than words. Forget that 81% of latinos microblog or  that latinos are probably different than the mainstream business leaders. Don't pay attention to the fact that mommy bloggers are a huge influence online and that latinas prefer blogging to social networks. Don't even think about the fact that latinos/as are more brand conscious and become more attached to brands than the mainstream consumer. Forget that we may be the mainstream in a few years. Forget all of that and focus on this:


Related posts:<ol><li><a href='http://www.altamirano.org/social-media/latism-latinos-in-social-media/' rel='bookmark' title='Permanent Link: Latinos in Social Media: Why is this growing trend important to your business?'>Latinos in Social Media: Why is this growing trend important to your business?</a></li>
<li><a href='http://www.altamirano.org/social-media/latino2-tweetup-los-angeles/' rel='bookmark' title='Permanent Link: Latino2: All things Latino in the Digital Age. Pre-Event Tweetup in L.A.'>Latino2: All things Latino in the Digital Age. Pre-Event Tweetup in L.A.</a></li>
<li><a href='http://www.altamirano.org/marketing-tools/family-matters-white-folks-are-just-discovering-what-we-latinos-knew-all-along/' rel='bookmark' title='Permanent Link: Family matters: White folks are just discovering what we [latinos] knew all along'>Family matters: White folks are just discovering what we [latinos] knew all along</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.altamirano.org/social-media/a-virtually-untapped-market-of-one-trillion-dollars/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>V5 in the Spotlight. Celebrating Fearless Entrepreneurs</title>
		<link>http://www.altamirano.org/social-media/v5-on-the-spotlight-celebrating-fearless-entrepreneurs/</link>
		<comments>http://www.altamirano.org/social-media/v5-on-the-spotlight-celebrating-fearless-entrepreneurs/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 00:20:34 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[creating something from nothing]]></category>
		<category><![CDATA[Julio Varela]]></category>
		<category><![CDATA[Latino 2.0]]></category>
		<category><![CDATA[latino startups]]></category>
		<category><![CDATA[latinos leaders]]></category>
		<category><![CDATA[V5]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=1145</guid>
		<description><![CDATA[This space is devoted to highlighting those latino/a entrepreneurs that are risk takers and that are leading the way. This post explores a startup that is lead by Julio Varela (@julito77) and that has found that the path you take often defines the services your company provides and that it is often better to learn as you go and be flexible with your business objectives. Have one mission in mind but don't forget what you learn along the way.


Related posts:<ol><li><a href='http://www.altamirano.org/marketing-tools/introducing-creating-something-from-nothing-exploring-startups-and-the-latino-influence/' rel='bookmark' title='Permanent Link: Introducing: Creating something from nothing: Exploring Startups and the Latino Influence'>Introducing: Creating something from nothing: Exploring Startups and the Latino Influence</a></li>
<li><a href='http://www.altamirano.org/social-media/a-virtually-untapped-market-of-one-trillion-dollars/' rel='bookmark' title='Permanent Link: A Virtually Untapped Market of One Trillion Dollars, Latinos and Latinas'>A Virtually Untapped Market of One Trillion Dollars, Latinos and Latinas</a></li>
<li><a href='http://www.altamirano.org/social-media/the-community-startup-lance-rios-with-24000-people-love-being-latino-online/' rel='bookmark' title='Permanent Link: The Community Startup: Lance Rios and 25K+ People Love Being Latino'>The Community Startup: Lance Rios and 25K+ People Love Being Latino</a></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Latino2: All things Latino in the Digital Age. Pre-Event Tweetup in L.A.</title>
		<link>http://www.altamirano.org/social-media/latino2-tweetup-los-angeles/</link>
		<comments>http://www.altamirano.org/social-media/latino2-tweetup-los-angeles/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 18:04:30 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Latino 2.0]]></category>
		<category><![CDATA[Latinos]]></category>
		<category><![CDATA[latinos leaders]]></category>
		<category><![CDATA[latism]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=1138</guid>
		<description><![CDATA[n order to put a great conference together we need your help. We would like you to join us for an informal meeting in Los Angeles where we will discuss the essence  of Latino2 and where we will lay down the basis for the implementation of this magnificent event.

Please join us on February 6th, 2009 at Seven Restaurant in L.A. at 8 PM.  Giovanni Rodriguez, David Vallejo and Kety Esquivel will be hosting the event. We already have 24 people that have signed up to attend the event. We have 16 more free tickets that we have released so please go ahead and get your free ticket now.


Related posts:<ol><li><a href='http://www.altamirano.org/marketing-tools/latino-leader/' rel='bookmark' title='Permanent Link: The Paradox of Latino Leaders. Are they really different?'>The Paradox of Latino Leaders. Are they really different?</a></li>
<li><a href='http://www.altamirano.org/social-media/digital-natives-creators-and-participants-not-marketing-targets/' rel='bookmark' title='Permanent Link: Digital Natives: Creators and Participants not marketing targets'>Digital Natives: Creators and Participants not marketing targets</a></li>
<li><a href='http://www.altamirano.org/social-media/the-community-startup-lance-rios-with-24000-people-love-being-latino-online/' rel='bookmark' title='Permanent Link: The Community Startup: Lance Rios and 25K+ People Love Being Latino'>The Community Startup: Lance Rios and 25K+ People Love Being Latino</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.altamirano.org/social-media/latino2-tweetup-los-angeles/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Introducing: Creating something from nothing: Exploring Startups and the Latino Influence</title>
		<link>http://www.altamirano.org/marketing-tools/introducing-creating-something-from-nothing-exploring-startups-and-the-latino-influence/</link>
		<comments>http://www.altamirano.org/marketing-tools/introducing-creating-something-from-nothing-exploring-startups-and-the-latino-influence/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 23:16:05 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[creating something from nothing]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Latino 2.0]]></category>
		<category><![CDATA[latino startups]]></category>
		<category><![CDATA[Latinos]]></category>
		<category><![CDATA[latism]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=987</guid>
		<description><![CDATA[A series of posts with guest bloggers and leaders. 

Wealth depends on your ability to create something from nothing. Paraphrasing Jason Calacanis, creating something from nothing as an entrepreneur is one of the hardest things that one can do and people that are doing it deserve our support.  This is the case in any country or culture. It is simply very difficult to get other people to believe in your idea or to understand the need--the fire inside-- that pushes you to start something on your own. That's part of the challenge and great entrepreneurs thrive on it.


Related posts:<ol><li><a href='http://www.altamirano.org/marketing-tools/latino-leader/' rel='bookmark' title='Permanent Link: The Paradox of Latino Leaders. Are they really different?'>The Paradox of Latino Leaders. Are they really different?</a></li>
<li><a href='http://www.altamirano.org/social-media/the-community-startup-lance-rios-with-24000-people-love-being-latino-online/' rel='bookmark' title='Permanent Link: The Community Startup: Lance Rios and 25K+ People Love Being Latino'>The Community Startup: Lance Rios and 25K+ People Love Being Latino</a></li>
<li><a href='http://www.altamirano.org/social-media/latino2-tweetup-los-angeles/' rel='bookmark' title='Permanent Link: Latino2: All things Latino in the Digital Age. Pre-Event Tweetup in L.A.'>Latino2: All things Latino in the Digital Age. Pre-Event Tweetup in L.A.</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.altamirano.org/marketing-tools/introducing-creating-something-from-nothing-exploring-startups-and-the-latino-influence/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>A Little Outrage Can Take You a Long Way</title>
		<link>http://www.altamirano.org/marketing-tools/a-little-outrage-can-take-you-a-long-way/</link>
		<comments>http://www.altamirano.org/marketing-tools/a-little-outrage-can-take-you-a-long-way/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 02:23:42 +0000</pubDate>
		<dc:creator>Antonio Altamirano</dc:creator>
				<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Cecilia Munoz]]></category>
		<category><![CDATA[creating something from nothing]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Latino]]></category>
		<category><![CDATA[Latino 2.0]]></category>
		<category><![CDATA[Outrage]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.altamirano.org/?p=993</guid>
		<description><![CDATA[It  could be dangerous if only the negative part of it is played: Outrage. But many times outrage can be the inspiration you need to get something done. Michael Arrington was outraged at the level of coverage and criticism that startups were getting so he started TechCrunch. Another great example is Aaron Patzer and Mint.com. He saw an under served and underdeveloped market that needed a big dose of practical innovation and hard work.


Related posts:<ol><li><a href='http://www.altamirano.org/marketing-tools/the-ice-cream-is-not-melting/' rel='bookmark' title='Permanent Link: The ice cream is not melting'>The ice cream is not melting</a></li>
<li><a href='http://www.altamirano.org/marketing-tools/introducing-creating-something-from-nothing-exploring-startups-and-the-latino-influence/' rel='bookmark' title='Permanent Link: Introducing: Creating something from nothing: Exploring Startups and the Latino Influence'>Introducing: Creating something from nothing: Exploring Startups and the Latino Influence</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.altamirano.org/marketing-tools/a-little-outrage-can-take-you-a-long-way/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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