∞Tangelo

Numbers speak louder than words. Forget that 81% of latinos microblog or that latinos are probably different than the mainstream business leaders. Don’t pay attention to the fact that mommy bloggers are a huge influence online and that latinas prefer blogging to social networks. Don’t even think about the fact that latinos/as are more brand conscious and become more attached to brands than the mainstream consumer. Forget that we may be the mainstream in a few years. Forget all of that and focus on this:

This space is devoted to highlighting those latino/a entrepreneurs that are risk takers and that are leading the way. This post explores a startup that is lead by Julio Varela (@julito77) and that has found that the path you take often defines the services your company provides and that it is often better to learn as you go and be flexible with your business objectives. Have one mission in mind but don’t forget what you learn along the way.

n order to put a great conference together we need your help. We would like you to join us for an informal meeting in Los Angeles where we will discuss the essence of Latino2 and where we will lay down the basis for the implementation of this magnificent event.

Please join us on February 6th, 2009 at Seven Restaurant in L.A. at 8 PM. Giovanni Rodriguez, David Vallejo and Kety Esquivel will be hosting the event. We already have 24 people that have signed up to attend the event. We have 16 more free tickets that we have released so please go ahead and get your free ticket now.

The challenge from my point of view is not how to bring our Latino background into the higher ranks of corporate America but how do we create a more balanced, accepting and educated workforce where the strengths of your cultural background can be fully utilized in order to help you grow professionally while achieving the business goals that the job requires.