∞Tangelo

The Top 10 on Twitter and Facebook. Brands as classified by Interbrands have been analyzed to find out their level of presence and success in two of the main social media channels: Twitter and Facebook. Google, the dear of the internet shows a strong lead vs. any other brand in one channel but a rather weak following in the other. IBM and BMW although strong are not taking full advantage of their brand power.

There are some basics that you need to cover to give stronger credibility to your small business. A business phone, email, fax, invoicing system and legal contracts. This can add up quickly but below I am offering some tips on how to do it all under $50 per month.

Five months into it I have learned many valuable lessons about running a business and delivering projects with value. Learn from your failures and control them as much as possible. A new venture is about big wins and controlled failure. Mitigate your risk as much as possible while continuing to promote a creative environment. Don’t wait to do a postmortem of your project down the road.

Allison Mooney wrote a wonderful article on Why Agencies need to think like software companies. Truth is, I was a happy to find her article as it validates what we do at Tangelo, an internet marketing and technology company. We look at advertising and marketing on the internet as an opportunity to create an integrated and deep web experiences that can help the client establish a long term and more valuable relationship with their audience.

Ivan Vallejo is a celebrity. Ivan is one of seven people in the world to climb the 14 eight-thousanders without supplied oxygen. He is one of seven gifted, fearless and amazing individuals in the world that have achieved something so extraordinary it is hard to comprehend and you can’t help it but feel at awe. [...]

Yammer seems promising in the sense that simplifies interaction among peers within a “firewalled” environment.

Yammer, however lacks the staying power to enter the corporate environment. Corporations will not be willing to give up their data to third party managed services that do not comply with strict security regulations.

Moreover, the data would remain in Yammer’s database and corporations will be exposed to potentially flimsy security policies. This is not a winning solution to bring Twitter style conversations to within the firewall.

There are other options, of course. One of them is wordpress’ prologue. The theme for wordpress that allows folks to create twitter-like groups for micro blogging is open source and can be installed and secured within the firewall. The data remains secure and the exposure is minimized.

B2B marketers targeting the C-Suite face greater challenges than their counterparts in companies were the decision-making processes and budgets belong to mid-level managers. When a B2B company aims to provide services such as management consulting, system integration, BPO or expansion into local or foreign markets, the marketing needs to reach the top level decision makers. [...]