The Leap From Marketer to Creative Technologist
Allison Mooney wrote a wonderful article on Why Agencies need to think like software companies. Truth is, I was a happy to find her article as it validates what we do at Tangelo, an internet marketing and technology company. We look at advertising and marketing on the internet as an opportunity to create an integrated and deep web experiences that can help the client establish a long term and more valuable relationship with their audience.