Tag Archives: micro-influence

The Leap From Marketer to Creative Technologist

Allison Mooney wrote a wonderful article on Why Agencies need to think like software companies. Truth is, I was a happy to find her article as it validates what we do at Tangelo, an internet marketing and technology company. We look at advertising and marketing on the internet as an opportunity to create an integrated and deep web experiences that can help the client establish a long term and more valuable relationship with their audience.

Micro-influence goes a long way

Why to invest in podcasting, blog, wikis, twitter and such? Because micro-influence goes a long way. Micro-influencing is the word-of-mouth effect that you can guide without manipulating. We value recommendations and suggestions from friends, neighbors and family – our trusted sources and through social channels you can strengthen you brand. Our trusted sources are increasingly turning to [...]

recession | ‘A’ bloggers lending a hand

Can we, rather, should we take any advice from the smarts of David Armano or Scoble? There seems to be a blossoming of posts on “how to survive a recession”. Experience matters has its version. Scoble, of course has a post about it. That is all good and I respect the fact that folks are [...]