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Search is evolving and you need to improve your Search Engine Marketing programs to keep up with competition and demand. Here are seven points that you should analyze about your SEM agency to be sure they can properly address your needs. Also, remember to always look beyond the sales pitch as many agencies have polished the sales pitch to reflect what you want to hear as opposed to what they truly offer.

Why would people care about a search result when they have hundreds of friends that can help them figure out the best way to purchase a product or service. For instance, it is nearly impossible to find a unique travel experience by searching the internet. There are hundreds upon thousands of results that have zero relevance to what you are looking for. A search engine does not know you.

It’s hard to dispute that the Long Tail is an important concept in Search. A lot of times, though, we tend to think of the long tail as being a B2C concept by relating it to specific product names in ecommerce situations. But, it’s just as relevant in the B2B world. One-word phrases bring businesses [...]

The social media market is hot! The valuation for Facebook is through the roof at $15 billion and due to the magnificent works of upside potential in a soon-to-be public or acquired company (and a mishap by Microsoft?) Facebook has managed to “pull a Google”- stealing top coders and employees from other companies in the [...]