∞Tangelo

You’ve launched a brand new product and the competition heats up. The business plan is laid out but as things go nowadays, the business plan looks nothing like it did when you started and it has evolved in a few key aspects only in the past few weeks. Things are moving at high speed.

It is not as useful to study the person doing, you might get better insights from the people following. Like Unlike

Computers, you can scale them. That’s hardware which is a lot more time consuming to scale that software. Software, you can scale, duplicate, reuse and resell a million times over by the simple weight of your finger in your crisp Mac keyboard. Humans, that is different story. We don’t scale.

Not really. At least not yet. As Guy Kawasaki puts it, “Social-media strategy” is over-rated if not a downright oxymoron. That was his opening line in his answer to the question posed about social media and whether social media strategy comes before tools. Many of the respondents (all great great bloggers and thinkers by the [...]

Share openly, lead openly and be social to the core of your business model. That means that at least your key employees need to be social, open and well versed in the topic.

Social is not: Narrow. A Twitter or Facebook account, does not make a brand social.
Social is not: Apps. The fact that you are building apps does not make your marketing or technology app social. You need to understand and be part of the ecosystem in order to understand it.
Social is not: A business plan for revenue. If your business didn’t have revenues before social media then entering social is not going to change that.
Social is not: The solution for world hunger. No matter how many updates you send a day mentioning world hunger, that sole action will not help people in Africa. You have to get off the couch and interact in the real world. Like the folks at latism are doing.

I’ve been blogging at the Zuberance blog about a social media, Google and the value of product reviews to the online experience. There are a few reasons why Google is turning into the dinosaur of the social media world. Please make sure to read my post on Google and Social Media and share your opinions.

The corporate website is dead. People don’t want to see overinflated self-promotion in a one-directional way. There is almost zero personal and emotional connection to your high end imagery and your messages most of the time sound like a threat.

John Mayer Tweeted about it. In this time of real-time communication, new media, social networks, twitter and facebook how does a company like Accenture make use of the channels at hand? Here is a run down of what Accenture has been doing and what they are missing in the Tiger Woods issue.

Complete with images and screen captures.

The trend in 2009 for large corporations in the B2B space has been to learn how to listen via social media. Also, they’ve started opening a one-way channel by largely using social media as a broadcasting mechanism.