Tag Archives: Twitter B2B

B2B Spending on Social Media to Explode

eMarketer reports that B2B companies will really start getting on the social media game in a big way. Spending in Social Media by B2B will be a hot item for agencies that know how to help big brands enter the space and for sites that have real state to sell. One of the things that has not been mentioned here is the spending that will take place for retooling web properties that are currently not social.

How To Captivate Your Audience. The Story of a Corporate Marketer.

This post is a detailed description of a corporate marketer’s profile and how things have changed in this role over the past six years. It used to be that things changed every decade, now it changes every two years. Your challenges are forcing you off of your comfort zone and you better get ready because there’s more coming. Read on to learn more.

How Accenture Dropped Tiger Woods Without Using Social Media. Pros, Cons and Opportunities.

John Mayer Tweeted about it. In this time of real-time communication, new media, social networks, twitter and facebook how does a company like Accenture make use of the channels at hand? Here is a run down of what Accenture has been doing and what they are missing in the Tiger Woods issue.

Complete with images and screen captures.