∞Tangelo

A few days ago the first study on the use of Twitter users in Latin America was published. This study was conducted over a three week period using online questionnaires. The study was based on a sample of 1,756 cases.

This recent study of the digital marketing company ComScore revealed that the use of Twitter has grown extensively worldwide and Latin America stands out as the fastest growing region in the world.

Of the 93 million Twitter users in the world, 15 million are from Latin America.

Let’s explore this data a little more in depth.

This is a collection of social media studies that are meant to help you make a decision about your social media strategy online for your brand or company. If you are on the fence about whether your brand should fully engage in social media, then consider the fact that even a company like Apple that barely ever jumps into hype (unless is theirs) is starting to engage with customers via social media sites.

We are social by nature. We need to interact with other people face to face and have that impromptu conversation on the spot and real-time. Up until now, the internet has not been able to give us this level of human interaction. With tools like Twitter and Facebook at our finder tips, we are able to replicate somewhat that craving for human interaction.

A tremendous missed opportunity. A magnificent failure and a huge disappointment for the Latino community. A lack of balance. That is how Latino In America by @CNN has been described on Twitter and the blogosphere.

Here is what the Latino Community is doing to counter.

The Top 10 on Twitter and Facebook. Brands as classified by Interbrands have been analyzed to find out their level of presence and success in two of the main social media channels: Twitter and Facebook. Google, the dear of the internet shows a strong lead vs. any other brand in one channel but a rather weak following in the other. IBM and BMW although strong are not taking full advantage of their brand power.

The B2B landscape has changed considerably. A couple of years ago it was the norm for lower level employees to distill the information that was passed on to senior and C-suite executives. Social Media (even more than search) has helped bring the information directly to the decision makers which is your target market. This graph below might help understand the demographics of Facebook better.

Thinking that maybe these milestones represent the evolution of Twitter from a user perspective, I decided to share them with you and would love to hear about your own milestones whatever these maybe. It is interesting to read these milestones from the users perspective so that you can get a better feel of what people are doing and what they are looking for on Twitter. Without further ado, here is my milestone timeline of Twitter.

Although the thinking about social media is evolving, most companies continue to consider a social media presence to be only about pushing out “the message” to a thirsty audience. That is not the case and arguably it has never been. Companies that want to control the message or that the marketing thinking is around attempting [...]

A Business Guide To Getting Value From Twitter.

How would you know that people are tunning you out your brand on Twitter?
The number of retweets and replies drop from a few to an irrelevantly low number. You continue to have followers but no one talks to you with @replies and no one asks questions.