Advertising, Marketing Tools, Search Engine Marketing - Wednesday, June 25, 2008 13:33 - 0 Comments

How to optimize and test B2B SEM campaigns?

Looking at the right stuff but looking at it from too far away might be hindering your optimization capabilities.  At this level of optimization, the factors that you need to consider are much more complex than campaign level CTR and CPC.

For those struggling to find a meaningful test environment, I would suggest doing the following before moving forward with a SEM test.  This will help you gather data and possible outcomes.

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