Yammer: Why did it win the TC50?

Yammer won the TC50 prize for most innovative startup.  I was the Accenture employee #30 to join that network.

Yammer seems promising in the sense that simplifies interaction among peers within a “firewalled” environment.

Yammer, however lacks the staying power to enter the corporate environment. Corporations will not be willing to give up their data to third party managed services that do not comply with strict security regulations.
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B2B // Marketing and Understanding the C-Suite. Introduction

B2B marketers targeting the C-Suite face greater challenges than their counterparts in companies were the decision-making processes and budgets belong to mid-level managers. When a B2B company aims to provide services such as management consulting, system integration, BPO or expansion into local or foreign markets, the marketing needs to reach the top level decision makers.

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